Founder of Robogals, Aipoly & Aubot; Forbes Worlds Top 50 Women in Tech
Speaker Ann Handley is a Wall Street Journal bestselling author and a leading figure in digital marketing, recognized by IBM as one of the seven individuals shaping the field. Serving as the Chief Content Officer of MarketingProfs, she has authored and co-authored influential books that have been translated into 19 languages.
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Marketing speaker Ann Handley is a renowned author featured on the Wall Street Journal bestseller list. She is recognized globally for her insights on how businesses can overcome marketing shortcomings to achieve real results.
IBM has listed her among the top seven figures molding contemporary marketing. Forbes lists her as the leading female figure in Social Media and ForbesWoman listed her among the top 20 female bloggers.
Serving as the Chief Content Officer of MarketingProfs, a premier marketing training firm with over 600,000 subscribers, speaker Ann Handley is a trailblazer in the digital marketing realm. Her notable works include the bestselling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. This comprehensive guide offers readers an insightful journey into the art of content creation. From novices to experienced writers, the book offers practical tips and methods to enhance writing skills, ensuring that content is engaging, clear, and effective. It serves as a valuable resource for anyone looking to elevate their writing abilities, whether for personal development or professional growth.
She’s also a co-author of Content Rules. Her writings have reached international audiences, being translated into 19 languages.
A prominent voice on social media, particularly on Twitter and LinkedIn where she has over 450,000 followers, Ann’s influence resonates in the marketing community. Her thoughts and writings have appeared in various media outlets, such as Entrepreneur magazine, Inc. magazine, and the Huffington Post.
With a background as a trailblazer in the digital marketing arena, Ann co-established ClickZ.com, an initial platform that provided insights into the world of digital marketing.
Writing is often a task people dread, yet there's a satisfying pride in having penned something noteworthy. (While "something of which we can be proud" might be the grammatical way to say it, it comes off a bit formal, don't you think?)
Join this enjoyable session with Ann, where she'll share her essential insights on transforming your writing from mediocre to magnificent. The focus will be on a topic close to her heart: how to elevate your writing skills to a spectacular level.
In a world dominated by rapid technology and constant connectivity, the notion of slowing down in marketing might seem counterintuitive. Many believe that slowing down equates to falling behind, but could the reverse actually hold merit?
Join this engaging and lively session with Ann as she explores the unconventional idea that slow is the new fast in the world of marketing. It promises to be an enlightening perspective that challenges conventional thinking.
Content marketing and storytelling are essential tools that hold immense potential for all businesses, but not everyone is seizing this opportunity. Often, marketing efforts can seem weak and lackluster when they should be powerful and effective.
How can teams be motivated to create more substantial, impactful marketing? What does "quality" in this context even mean?
In an invigorating and entertaining session, Ann will guide you on how to build marketing that truly resonates. She will show you how to make content that not only meets your audience's expectations but also reflects the quality your organization aims for and warrants.
Marketing in the current times feels strange, doesn't it? With no company operating as usual, regardless of B2B, B2C, or SMB, everything seems to have changed abruptly and confusingly. So how should we proceed? What does this new landscape mean for you, your business, and your customers?
In this enlightening presentation, you will discover:
The changed dynamics of brand storytelling
7 essential elements that your storytelling absolutely needs to include
The most effective strategies for connecting with customers in the current environment
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