Global Leadership Consultant
Customer experience expert and official member of the Forbes Coaches Council. Speaker Annette Franz has helped countless businesses better understand their customers and employees. Organizations book Annette Franz to learn how to prioritize customers and customer experience and understand what the reality of marketing is.
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Customer experience speaker Annette Franz is CX Journey Inc’s founder and CEO. Throughout her career, she has helped countless businesses better understand their customers and employees in order to increase retention, engagement, satisfaction, and the overall benefits of providing a great customer experience.
Annette has written a book on better understanding customers, titled Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of the Business). Business Insider identified speaker Annette Franz as one of the “100 Most Influential Tech Women on Twitter.” Furthermore, many companies see her as a top influencer in Customer Experience.
She has garnered numerous recognitions. Freshworks named her one of the Top 12 Customer Experience Experts You Need To Follow. CloudCherry has listed her as one of the Top Women CXOs.
In 2020, LitmusWorld named Annette one of The Top Influential Customer Experience Leaders. In 2021, peopleHum included her in The Power List of the Top 200 Thought Leaders to Follow.
According to Annette Franz, the key to improving customer experience is putting the “customer” back into the equation.
Annette is currently serving as the Immediate Past Chair of the Customer Experience Professionals Association (CXPA) Board of Directors. She mentors other CXPA members to help them grow and thrive while also succeeding in their current roles. Annette also blogs at Quality Digest and APICS Magazine and contributes to other publications like Forbes and Business2Community. In addition, Annette is a Certified Customer Experience Professional (CCXP).
As an official member of the Forbes Coaches Council, she has access to an exclusive network of accomplished business and career coaches. Each member is chosen for their professional background and expertise. Finally, she serves on the CX@UCI Advisory Board.
Annette Franz is a customer experience expert and founder of CX Journey Inc., a consulting firm that helps organizations transform their customer experience and drive business results. In this talk, Franz will delve into the importance of truly understanding customers in order to create a customer-centric organization. She will explore how to build a customer understanding strategy, including how to gather and analyze customer data, and how to use that understanding to inform business decisions and drive customer-centric initiatives. Franz will also discuss the role of empathy in customer understanding, and how it can be used to create a more personalized and meaningful customer experience. Whether you are a business leader, marketer, or customer service professional, this talk will provide valuable insights on how to create a customer-centric organization that truly understands and meets the needs of its customers.
In this talk, Annette Franz, a customer experience expert, will delve into the importance of understanding your customers in order to create a truly customer-centric organization. She will discuss the key elements of customer understanding, including understanding customer needs, preferences, and behaviors, and how to use that understanding to improve the overall customer experience. Franz will also share practical tips and strategies for gathering and analyzing customer data to inform your customer experience efforts, as well as ways to ensure that customer understanding is integrated into every aspect of your business. Attendees will leave with a better understanding of how to create a customer-centric organization that puts the customer at the center of everything it does.
In this talk, Annette Franz explores the current landscape of marketing and the shifting focus towards customer experience. She discusses the importance of understanding and meeting the needs of customers in order to drive business success, and shares practical strategies for building a customer-centric culture within an organization. With her extensive experience in customer experience management, Annette provides valuable insights and actionable advice for marketers looking to stay ahead in an increasingly competitive market.
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