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An experienced branding speaker & marketing expert, and former Chief Media and eCommerce Officer at Mondelez International. Speaker Bonin Bough is a genuine marketing superstar celebrated for his combination of social media savvy and bottom-line business sense. He has achieved numerous successful organization transformations and driven the rapid growth of various popular billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay.
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Marketing speaker Bonin Bough is a co-founder and Chief Strategy Officer at Group Black and a co-founder of Lockstep Ventures. There, he works to transform the face of investment and media ownership through his dedication to diversity and inclusion. He has held leadership positions at Fortune 50 companies, working with billion-dollar consumer packaged goods brands such as Mondelez and PepsiCo before starting Bonin Ventures, a growth accelerator that helps businesses of all sizes achieve faster revenue growth. Most recently, Bough was Chief Growth Officer at Triller, where he remains an advisor.
Bough has been instrumental in the success of numerous organization transformations and the rapid growth of popular billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade, and Frito-Lay. As Chief Growth Officer at SheaMoisture, he contributed to the company’s growth of nearly 50% in one year, leading to its acquisition by Unilever for nearly $1 billion.
During his tenure as Chief Media Officer at Mondelez International, Bough managed over $3 billion in media spend, making him the seventh largest media buyer in the world. His achievements include shifting the organization’s digital spend from 3% to over 32%, resulting in $2 billion in top line net revenue and $300 million in bottom line savings. He also helped Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65 million to $265 million in the 18 months he ran it. Prior to that, he led digital efforts globally for PepsiCo and built two global digital agencies for IPG.
Recognized as one of business’ hottest rising stars and a top mobile marketer in the industry, speaker Bonin Bough is consistently at the forefront of thinking and execution in innovation. He has been inducted into the Advertising Hall of Achievement and has been listed on Fortune’s “40 under 40,” Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. In addition to his professional work, Bough is an author and a CNBC television host.
Hackonomy 2.0 is a next-level online interactive presentation that demonstrates how to maintain business growth in a post-pandemic world. Although it might sound counter-intuitive, Bonin Bough will show that the only way to combat the economic impact of the recent COVID-19 crisis is to create value by breaking things. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things” this presentation will provide tried-and-tested models that enable audiences to keep their company on a growth trajectory during this challenging time.
How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
Talent is the single most important determinant for success. In this keynote I share my experiences from launching the world's first talent accelerator and help your audience realize their potential, utilize their strengths, and ultimately to catapult their career. I guarantee a truly life-changing experience!
How do you transform traditional formats into breakthrough communications experiences? In this keynote I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.
What can large brands teach small start-ups? In this presentation I share my experience from working with ten small businesses during my time as the host of CNBC's Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.
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