Brett King Keynote Topics
The Big Shift: How Customer Behavior & Technology Will Change The Future Of Retail Financial Service
Ten years ago, no one could have predicted that 90 percent of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social media would drive your brand, and that growth in mobile banking would be the final nail in the coffin for the dominance of branch banking. Brett King explains:
• Why customer behavior is so rapidly changing, including the four phases of disruptive change.
• How branches must evolve
• Why checks are rapidly disappearing and cash is next
• Why your mobile phone will replace your wallet in the next 2-3 years
• How financial institutions must reinvent themselves or become irrelevant
The Future Of Retail Financial Services
Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by Tablet computing, the operationalization of the Cloud and the explosion of Social Media. He explores:
• How Social Media has exposed pricing, over-regulation, outdated processes and poor policy
• How mobile technology is completely changing the context of banking
• How customer advocacy is killing traditional brand marketing
• The growth of the ‘de-banked’ consumer who doesn’t need a bank at all
• Why Banking is no longer a place you go, but something you do
The Battle For The Bank Account: And Why The Banks Will Probably Lose
In this keynote speech, Brett explores the end-game in the emergence of the mobile wallet and what it means for the humble bank account. With still a big % of the world’s population without a bank account, with the ubiquitous nature of mobile phone handsets and the increasingly pervasive pre-paid ‘value store’, will you need a bank at all in the future?
When you can get your salary paid directly onto your phone, when your iTunes account doubles as a prepaid debit card and when you can use Facebook to send money – will banks still be able to compete.
Advocacy, Behavior, Context: The New Rules Of Engagement
In this session designed for marketers and digital channel professionals, Brett King explores how social media, mobile marketing, daily deals, geo-location, advocacy, gamification and behavioral psychology are working to change the rules of engagement for financial service brands.
This shift has far reaching implications for the organization, including rebuilding the marketing team, defining new metrics, delivering true 1:1 propositions and creating an open brand dialog.