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Speaker Brian McBride, former CEO of Amazon.co.uk and renowned digital business leader, has played a pivotal role in shaping the e-commerce sector. With a wealth of experience and expertise, McBride shares captivating stories and observations as a business speaker, drawing from his groundbreaking leadership at Amazon, ASOS, and Trainline, as well as his involvement in public policy on the UK's Digital Advisory Board and the Board of the Ministry of Defence.
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Digital business speaker Brian McBride helped turn Amazon into a global marketplace and continues to help shape the e-commerce sector. An unforgettable public speaker, Brian McBride shares stories and observations gleaned from a decades-long career at the forefront of digital commerce.
Brian McBride is the former CEO of Amazon.co.uk and among the world’s most influential digital-business leaders. He is now chairman of Trainline PLC and a non-executive director at investment firms Standard Life Aberdeen and Kinnevik AB.
When McBride was named CEO of Amazon.co.uk, the company had recently established itself as an online retailer of consumer goods. McBride helped close Amazon’s origins as a seller of books and entertainment and establish it as the world’s largest marketplace. Between 2006 and 2011, he oversaw crucial innovations to Amazon’s business, including Amazon Marketplace and Amazon Prime.
He then served as chairman of leading online fashion retailer ASOS. His tenure there saw ASOS grow from a promising startup to become the dominant company in its sector. McBride joined Trainline, the digital rail-technology platform, as deputy chair in 2019. Following its successful debut on the London Stock Exchange, McBride became Trainline’s chairman. With Standard Life Aberdeen and Kinnevik, he helps guide two of the world’s most influential investment firms.
McBride’s groundbreaking leadership extends to public policy. That is to say, he sits on the UK’s Digital Advisory Board and is a director on the Board of the Ministry of Defence. He has also served as a non-executive director of the BBC.
In this keynote address, Brian McBride will share his perspectives on the current state of online retail, drawing from his extensive experience in the industry. He will provide valuable insights on emerging trends, customer behavior, and best practices for success in the competitive world of e-commerce. With over two decades of experience in leading e-commerce businesses, including his role as the former CEO of ASOS and Amazon UK, Brian McBride brings deep insights and practical wisdom on how businesses can thrive in the rapidly evolving landscape of online retail.
In this keynote address, Brian McBride will share his perspectives on the art and science of marketing and branding. He will delve into the key principles of brand building, including developing a compelling brand story, understanding customer insights, creating memorable experiences, and leveraging digital marketing strategies to drive brand growth. Drawing from his extensive experience, Brian McBride will provide real-world examples and practical tips to help businesses of all sizes and industries elevate their marketing and branding efforts.
Brian McBride will explore the dynamic landscape of internet retailing and its impact on businesses. He will share his perspectives on emerging trends, changing consumer behaviors, and the evolving role of technology in the retail space. Drawing from his deep understanding of the industry, Brian McBride will provide valuable insights on how businesses can adapt their strategies to thrive in this rapidly changing environment.
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