Digital business speaker Brian McBride helped turn Amazon into a global marketplace and continues to help shape the e-commerce sector. An unforgettable public speaker, Brian McBride shares stories and observations gleaned from a decades-long career at the forefront of digital commerce.

Brian McBride is the former CEO of Amazon.co.uk and among the world’s most influential digital-business leaders. He is now chairman of Trainline PLC and a non-executive director at investment firms Standard Life Aberdeen and Kinnevik AB.

When McBride was named CEO of Amazon.co.uk, the company had recently established itself as an online retailer of consumer goods. McBride helped close Amazon’s origins as a seller of books and entertainment and establish it as the world’s largest marketplace. Between 2006 and 2011, he oversaw crucial innovations to Amazon’s business, including Amazon Marketplace and Amazon Prime.

He then served as chairman of leading online fashion retailer ASOS. His tenure there saw ASOS grow from a promising startup to become the dominant company in its sector. McBride joined Trainline, the digital rail-technology platform, as deputy chair in 2019. Following its successful debut on the London Stock Exchange, McBride became Trainline’s chairman. With Standard Life Aberdeen and Kinnevik, he helps guide two of the world’s most influential investment firms.

McBride’s groundbreaking leadership extends to public policy. That is to say, he sits on the UK’s Digital Advisory Board and is a director on the Board of the Ministry of Defence. He has also served as a non-executive director of the BBC.