Retail is under great threat, largely due to the internet and e-commerce plus its low adaptation to technology and the change in its consumers. In this keynote speech by one of the world's leading experts in innovation and retail, Cate Trotter, your audience will discover her vision of the future and evolution of this sector. Thanks to her extensive experience working for the top brands in the world, Cate will reveal the main opportunities and threats that will arise in the near future for these types of businesses and retail as a whole.

In a world of constant change and innovation by leading companies, there are many retailers that do not apply changes or innovate for fear of investing in something that will soon become obsolete or that once implemented no longer meets the needs of the market. This kind of thinking is disastrous for companies since without innovation, at any level, the company will be doomed to fail. To tackle this issue, the expert consultant in retail, Cate Trotter, will reveal the main trends in the sector and urge your audience to take action. Thanks to the knowledge of these trends, companies will be able to see that investing in innovation is not throwing money away but investing in their future and ensuring the continuity of their company.

In many cases technology and retail have never gone hand in hand. Proof of this is that even today many of these businesses have not yet taken steps towards their digital transformation and are still anchored in the last century. In this conference, Cate Trotter, named Entrepreneur Future 100 and Startup 100 by Forbes will explain the importance of technology in retail businesses and how it can help them increase their competitiveness, increase their sales and increase their effective sales reach. In his presentation she will name some of the most widely used cutting-edge solutions and how they should be used to maximize their effect.

Retail companies are always looking to enter in new potential markets, but they often encounter some setbacks in entering Asia either due to language barriers, logistical shipping problems and even cultural differences. In this conference, Cate Trotter, one of the world's greatest specialists in Retail, will explain what are the reasons why we should not ignore Asia in our business plans and what steps must be followed to be able to sell there.