Weaponization of Stories
The spread of false information for political gain is nothing new, but today we can use data to identify who wants to hear the story, and exactly which messages they’re most susceptible to. Stories today are being used not just to distort reality, but to create new ones. Militaries around the world are launching programs to be better able to fight information warfare. Christopher Wylie is the former Director of Research for Cambridge Analytica and SCL Group, and as he puts it, the person who created “Steve Bannon’s psychological warfare mindfuck tool.” In 2018, he worked with The Guardian and the New York Times as a whistleblower to expose that Cambridge Analytica had allegedly illegally obtained and exploited the data of 87 million Facebook users for the purposes of creating targeted political campaigns for the 2016 US presidential elections. Join Wylie in a discussion about the weaponization of stories and how they’re fracturing society.
Cambridge Analytica, Trend Forecasting & The Future of Data Protection
In this compelling presentation, Christopher Wylie, the ex-Cambridge Analytica employee who blew the whistle on the company’s problematic operations, explains the science behind how data is collected, examined and repurposed. With his neon hair and brutally honest candour, Chris engages audiences around the world and makes AI understandable, disturbing – and yet somehow compelling. Chris has the unique ability to explain, in simple terms, the complex ways in which personal information is gathered and used to influence human psychology. An expert at cultural trend forecasting, Chris gives audiences an inside look at how AI systems and technology are impacting the global marketplace.