Costas Markides

Professor of Strategy and Entrepreneurship, London Business School

Speaker Fee Range: Please inquire for fees

Travels From: London, UK

Costas Markides is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Business Speaker Costas Markides
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    Costas Markides

    Professor of Strategy and Entrepreneurship, London Business School

    Speaker Fee Range: Please inquire for fees

    Travels From: London, UK

    Costas Markides is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Costas Markides Speaker Biography

    Speaker Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation. An internationally acclaimed teacher and conference speaker, Professor Markides has researched the topics of strategic innovation, business model innovation, diversification and international acquisitions.

    His work explores how established companies could pursue radical or disruptive innovation and how they can compete with two business models in the same industry. He also examines how companies can create a culture of continuous innovation and the role that individual managers play in making a company more innovative.

    In recent years, Professor Markides has increasingly turned his attention to social issues and studies how management ideas can be used to address social problems  such as drug related crime, poverty and malnutrition.   His forthcoming book, Architects of Change, explores how individuals could design innovative solutions to social problems in ways that make them easily scalable. He also examines how a decentralised change process could be used to scale up social innovations and diffuse them globally.

    Professor Markides’ book, All the Right Moves: A Guide to Crafting Breakthrough Strategy was shortlisted for the Igor Ansoff Strategic Management Award in 2000. Similarly, his Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (with the late Paul Geroski), was on the shortlist for the Financial Times-Goldman Sachs Management Book of the Year in 2005. In Game-Changing Strategies (2008), Professor Markides explores how established firms can use business model innovation to break the rules in their markets and how to respond when a disruptive business model invades their markets.

    A native of Cyprus, Professor Markides received his BA (Distinction) and MA in Economics from Boston University, and his MBA and DBA from Harvard Business School. He is now Professor of Strategy and Entrepreneurship and holds the Robert P Bauman Chair of Strategic Leadership at London Business School.

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    Costas Markides Keynote Topics

    In today’s hypercompetitive world, innovation is the only source of competitive advantage. Organizations must continuously innovate to stay one step ahead of competition. But innovation is not just creativity; and it is not just the province of top management. For innovation to become a source of competitive advantage, it must be institutionalized so that it takes place anywhere and at anytime in the organization. How to institutionalize innovation is a real challenge for companies and this presentation will provide insights on how to do it. Top management has a key role to play in this and we will also explore how the top people can set the right example in the organization. Real life examples will be provided to support the generalizations made.

    How can established firms respond to disruptive innovators that are invading their markets? This presentation will identify several lessons that we have learned from academic research on how to respond to disruption successfully and highlight these lessons using real company examples and evidence from academic studies. In the process, we will identify several mistaken beliefs and half-truths about disruption that seem to cloud the thinking of senior managers everywhere.

    There are several strategies that can help a company grow but a particularly effective one is the strategy of “breaking the rules” or strategic innovation. Prominent examples of companies that adopted this strategy include Enterprise in the car-rental business; EasyJet in the airline industry; and Amazon in the retail sector. But what exactly is this strategy? And how can a company do it successfully, especially if it already has a successful business to run? These are the questions that I shall attempt to answer in this presentation using real company examples to highlight my main messages.

    Costas Markides Speaking Videos

    Professor Costas Markides - Preparing organisations for a journey of continuous transformation
    Costas Markides - Here's How To Retain the Best Talent