Behavioral Economist and best-selling author Dan Ariely, featured by Fortune as “one of the 10 new gurus you should know”, is today’s most popular voice on consumer behavior.
Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states.
The James B. Duke Professor of Behavioral Economics at Duke University, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act (and why they act) in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.
Dan is also author of the best-selling Predictably Irrational. In this book, he presents research findings that provide new insights into human behavior that will help us make better decisions. His experiments are consistently amusing and informative, demonstrating ideas that fly in the face of common wisdom.
Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and ABC’s 20/20.
Dan Ariely holds a BA in Psychology from Tel Aviv University, a Ph.D in Cognitive Psychology from the University of North Carolina at Chapel Hill, and a Ph.D in Marketing from Duke University. As a speaker, he has a natural and unique talent for turning his research into vignettes that are fun, relevant and engaging, and for delivering the results in a genuinely charming, original, and often comical way.