Michael W. Young
The Nobel Prize in Physiology or Medicine 2017
A leader in open innovation. Speaker Henry Chesbrough believes that businesses can and should leverage both internal and external channels and ideas to market and enhance their technology. Organizations book Henry Chesbrough to learn about creating and profiting from technology, rethinking your business to compete in the new era, and how to make money in the new innovation landscape.
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Innovation speaker Henry Chesbrough serves as Berkeley Haas’ director of the Garwood Center for Corporate Innovation. He became famous for creating the term “open innovation.” Henry’s studies are predominantly on innovation strategy and technology management. He also teaches at two universities, one in Italy and one in Spain. His past work experience also includes teaching at the Harvard Business School. In addition, he worked in marketing for Quantum Corporation, a company that deals with making data storage systems and devices.
Speaker Henry Chesbrough has studied economics at Yale University and Stanford University. He also went to Berkeley Hass to obtain his Ph.D. in business administration.
According to Henry, businesses can and should leverage both internal and external channels and ideas to market and enhance their technology. This is what “open innovation” is all about. Businesses can no longer continue to depend solely on their own research. We live in a world where shared knowledge is readily available and where the barriers between a company and its surroundings have become increasingly weak. Businesses should now purchase or license processes or inventions from other companies. Furthermore, internal inventions that are not being employed in the company’s operations should be considered outside the organization (e.g., through joint ventures, licensing, spin-offs).
Over the past several years, Hank Chesbrough has done excellent research and writing on the commercialisation of technology and the changing role and context for R&D. He explains a powerful synthesis of that work in the form of a new paradigm for managing corporate research and bringing new technologies to market.
Chesbrough impressively articulates his ideas and how they connect to each other, weaving several disparate areas of work R&D, corporate venturing, spinoffs, licensing and intellectual property into a single coherent framework
Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.
Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits.
Chesbrough explains how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models - including Procter & Gamble, IBM, and Air Products.
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