Internationally-Syndicated Columnist and Bestselling Author, Senior Associate in the International Economics Program
The FC Barcelona president who took the club from being in a low position to being number one. Speaker Joan Laporta made it possible for the club's annual budget to grow from € 170 million to € 445 million. Organizations book Joan Laporta to learn about his "Virtuous Circle" model that led FC Barcelona to the top of football, leadership, and motivation.
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Sports speaker Joan Laporta is widely regarded as the greatest president in the history of FC Barcelona. Many people think of Joan as the one who transformed the club for the better. He oversaw the club’s success in the UEFA Champions League twice, a FIFA Club World Cup, and four Spanish leagues. Furthermore, the club won a Spanish Copa del Rey, a UEFA Super Cup, and three Spanish Super Cups.
Moreover, Laporta is a reputable lawyer for Laporta & Arbós, which he founded to offer businesses a fully integrated service. Among his political accomplishments is his election as a municipal councilor of Barcelona. He was also a member of the Catalan regional parliament.
Joan Laporta’s first triumph was employing Frank Rijkaard as FC Barcelona’s new coach. The club made one of the best signings in the club’s history with Ronaldinho, thanks to Laporta’s “virtuous circle” model.
During the 2006-2007 season, Laporta signed a deal with UNICEF to sponsor the team’s uniforms. Rather than selling sponsorship to global brands for a large sum of money, UNICEF would advertise on t-shirts for free. FC Barcelona would then donate all proceeds to UNICEF. The strategy contributed to the global strengthening of the “Barça” brand and received widespread acclaim worldwide.
In 2008, speaker Joan Laporta hired Josep ‘Pep’ Guardiola as coach of the first team. Pep Guardiola’s rapid climb to the top of the world’s coaching rankings began during that same season. It was then that he guided FC Barcelona to win all the titles. Among the many accomplishments, Guardiola led to winning the European Super Cup, the Spanish Super Cup, and the FIFA Club World Cup.
Laporta’s tenure at FC Barcelona was marked by numerous successes outside of football, including elevating the club’s other professional disciplines to the pinnacle of their respective fields. During Laporta’s presidency, the club obtained a total of 59 titles. And, as if that weren’t enough, Laporta laid the groundwork for establishing a professional futsal team, which soon began winning titles.
The club’s annual budget grew from € 170 million to € 445 million, while membership grew from 100,000 to nearly 175,000. These are impressive numbers that also serve as a testament to Laporta’s outstanding work.
In March 2021, Laporta returned as president of FC Barcelona.
In this fascinating keynote speech, Joan Laporta, the best president in the history of FC Barcelona - one of the most important football clubs in the world - will talk about his "Virtuous Circle" model that led the club to the top of football, winning all possible titles in a single year, while the club's economy multiplied its turnover and the mass of members almost doubled. And all this in just two short terms. The management success model of Laporta and its board can be replicated in other companies and organizations in difficult situations to obtain great results.
In the middle of his term, having already won a UEFA Champions League, Joan Laporta had to make a difficult decision: sack Frank Rijkaard and hire the then little known and inexperienced at the first level, Pep Guardiola. That crucial decision, not backed by public opinion, was Laporta's greatest success. Pep took in first year as an elite coach the club to sport's history, winning the 6 possible titles in a perfect season. In this motivational keynote speech, Joan Laporta will remember those crucial moments and the decision-making that led FC Barcelona to become the best team ever in the history of soccer.
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