Lars Silberbauer

Senior-VP of Viacom’s MTV Digital Studios; Former Senior Global Director of Social Media & Video, Lego

Speaker Fee Range: $5,000 - $20,000 USD

Travels From: New York, USA

Lars Silberbauer is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Lars Silberbauer
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    Lars Silberbauer

    Senior-VP of Viacom’s MTV Digital Studios; Former Senior Global Director of Social Media & Video, Lego

    Speaker Fee Range: $5,000 - $20,000 USD

    Travels From: New York, USA

    Lars Silberbauer is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Lars Silberbauer Speaker Biography

    Lars Silberbauer is among the 25 most innovative and influential marketers in Europe, says The Holmes Report. During his time at Lego, Silberbauer transformed the toy brand into a global digital powerhouse by creating the strategy himself and building the team. After creating Lego’s global success on social media and video platforms he now is Senior Vice-President of Viacom’s MTV Digital Studios.

    Lars holds a BA in Film and Media Science and an MA in Media Science (Computer Media Science) from University of Copenhagen as well as a Graduate Diploma in Business Administration from Copenhagen Business School.
    Before his role in Lego, Silberbauer spent 8 years working in broadcasting TV, for example as Head of Social Media for the Danish Broadcasting Corporation. In 2011 he has started his successful career at Lego as Social Media Strategist, soon becoming Lego’s Head of Social Media. From 2013 to 2016 he was Global Director of Social Media & Search and from 2016 to 2018 he was Senior Global Director of Social Media & Video at Lego Group.

    Lars built Lego’s social media engagement from scratch and lead a global team of social media & search marketeers that drives real time engagement with consumers worldwide. His strong background in content and publishing has made him able to develop a new level of digital content marketing globally for the Lego Group. In 2014, he debuted Lego TV in 24 markets around the world and helped grow the Lego Facebook page to more than 12 million fans. He made the YouTube channel a platform that receives more than one billion views per year. When he began in the company there wasn’t even a Lego Facebook page and in 2015 Adweek scored Lego as the number one brand on social media and YouTube. Lars brought in a new level of engagement and focus to Lego’s global digital presence.

    Silberbauer now handles creative development and production for MTV’s digital originals and oversees its digital brand social channels, such as “Cribs” and “TRL”. He helps the brand grow across platforms as it reinvents classic shows for digital and launches new series.

    Lars Silberbauer also is globally a well-known speaker on leading conferences and his lectures give insights into the work of one of the world’s top digital transformation leaders.

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    Lars Silberbauer Keynote Topics

    When Lars Silberbauer was hired by LEGO, the brand had no social media presence, had no YouTube channel, and was losing the digital battle against its competitors. Within a few years, Lars reversed the situation, grew LEGO's Facebook to over 12 million fans and got its YouTube channel to over a billion views a year. This impressive digital transformation saved the company and grew their sales numbers to new heights. In this keynote, Lars Silberbauer, an expert in social networks and digital marketing, will showcase the strategy he implemented at LEGO to build their social presence in no time into a powerhouse and will teach how your company can apply it as well.

    Since the emergence of Facebook, Twitter, Instagram and more recently Snapchat and TikTok, the world has changed forever. Social networks and digital marketing have become an imperative for business survival. Brands that do not have a strong presence in social media often lose against their competitors. What is the future of social networks and online marketing? Lars Silberbauer, expert in social networks, digital marketing and digital transformation will tell in this speech where these sectors are heading and how to get the most out of each network for your business.

    When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page. Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views. The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

    Lars Silberbauer Speaking Videos

    Lars Silberbauer at Cannes Lions - LEGO's Social Media Strategy
    Lars Silberbauer - The age of the customer social media
    Lars Silberbauer - How to build sustainable competences