Lars Silberbauer Keynote Topics
LEGO's Digital Transformation & Social Media Strategy
When Lars Silberbauer was hired by LEGO, the brand had no social media presence, had no YouTube channel, and was losing the digital battle against its competitors. Within a few years, Lars reversed the situation, grew LEGO's Facebook to over 12 million fans and got its YouTube channel to over a billion views a year. This impressive digital transformation saved the company and grew their sales numbers to new heights. In this keynote, Lars Silberbauer, an expert in social networks and digital marketing, will showcase the strategy he implemented at LEGO to build their social presence in no time into a powerhouse and will teach how your company can apply it as well.
The Future of Social Media and Digital Marketing
Since the emergence of Facebook, Twitter, Instagram and more recently Snapchat and TikTok, the world has changed forever. Social networks and digital marketing have become an imperative for business survival. Brands that do not have a strong presence in social media often lose against their competitors. What is the future of social networks and online marketing? Lars Silberbauer, expert in social networks, digital marketing and digital transformation will tell in this speech where these sectors are heading and how to get the most out of each network for your business.
How to build sustainable competences
When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page. Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views. The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.