Marcus Collins

Head of Strategy Wieden+Kennedy. AAF Advertising Hall of Achievement Inductee & Expert on Cultural Contagion

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: USA

Marcus Collins is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Marcus Collins
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    Marcus Collins

    Head of Strategy Wieden+Kennedy. AAF Advertising Hall of Achievement Inductee & Expert on Cultural Contagion

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: USA

    Marcus Collins is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Marcus Collins Speaker Biography

    Speaker Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Head of Strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.

    His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award. And also a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising. He also led Social Engagement at Steve Stoute’s advertising agency, Translation.

    Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Budweiser’s “Made In America” music festival, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – among others.

    Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.

    Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. He has spoken for Fortune 1000 companies such as Google, United Healthcare, PepsiCo and Fannie Mae.

    Marcus Collins Keynote Topics

    Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance. That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

    We live in a culturally constructed world where the branded products we consume and display are used to signal our constructed identity based upon the meaning we infuse in them. Understanding this meaning requires radical empathy and the ability to decipher the hidden cultural codes. This session will provide a perspective on how to navigate the cultural world and leverage the data that is made available through today’s evolving media landscape to encode and decode meaning through marketing.

    In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads. There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.” Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action. Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing. This session reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.

    From the clothes we wear to the food we eat, the words we use, the shows we watch, and everything in between, our daily lives are informed by what we—the people—have collectively decided what is acceptable (what’s “in” and what’s “out”).

    However, much of these decisions are heavily influenced by the marketing communications that brands put in the world, which means we—marketers—have an unbelievable opportunity (and, perhaps, responsibility) to make radical change to society at large.

    Marcus Collins Speaking Videos

    Marcus Collins - Too Foreign For Here: The Life of a Black Sheep
    Marcus Collins - Unwritten Creativity Commerce Rules

    FAQs on Booking Marcus Collins

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