Marcus Collins

Head of Strategy Wieden+Kennedy. AAF Advertising Hall of Achievement Inductee & Expert on Cultural Contagion

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: USA

Marcus Collins is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Marcus Collins
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    Marcus Collins

    Head of Strategy Wieden+Kennedy. AAF Advertising Hall of Achievement Inductee & Expert on Cultural Contagion

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: USA

    Marcus Collins is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    BOOK Marcus Collins AS A SPEAKER

    Recipient of the Crain’s Business’ 40 Under 40 award and the Advertising Age’s 40 Under 40 award. Speaker Marcus Collins is a marketing expert who has spoken for Fortune 1000 companies, including United Healthcare, Google, Fannie Mae, and PepsiCo. Organizations book Marcus Collins to learn about today’s marketing strategies, creating cultural contagion, deciding what’s in and what’s out, and how to leverage the data that is available to us.

    Marcus Collins Speaker Biography

    Marketing speaker Marcus Collins is a cultural translator and a sought-after marketer. He serves as Wieden+Kennedy’s Head of Strategy in New York. In addition, he works as the Ross School of Business’ marketing professor  in Michigan. Marcus is an expert in consumer behavior and brand strategy. He employs his expertise to assist well established brands as well as startups. 

    Speaker Marcus Collins obtained the Crain’s Business’ 40 Under 40 award. Moreover, he received the Advertising Age’s 40 Under 40 award. Prior to working at Wieden+Kennedy, he was Doner Advertising’s Chief Consumer Connections Officer. In addition, he worked at industry-leading marketing firm Translation.

    Throughout the years, speaker Marcus Collins has inspired others to take action and make things happen. In fact, it was thanks to Marcus that various successful events such as the Budweiser’s “Made In America” music festival have taken place.

    Before becoming an advertising expert, Marcus worked in tech and music. During that time, he worked for iTunes as well as crafting a digital strategy for Beyoncé. Marcus studied marketing at Temple University and the University of Michigan. 

    Furthermore, he has spoken for Fortune 1000 companies, including United Healthcare, Google, Fannie Mae, and PepsiCo.

    Marcus Collins Keynote Topics

    Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance. That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

    We live in a culturally constructed world where the branded products we consume and display are used to signal our constructed identity based upon the meaning we infuse in them. Understanding this meaning requires radical empathy and the ability to decipher the hidden cultural codes. This session will provide a perspective on how to navigate the cultural world and leverage the data that is made available through today’s evolving media landscape to encode and decode meaning through marketing.

    In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads. There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.” Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action. Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing. This session reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.

    From the clothes we wear to the food we eat, the words we use, the shows we watch, and everything in between, our daily lives are informed by what we—the people—have collectively decided what is acceptable (what’s “in” and what’s “out”).

    However, much of these decisions are heavily influenced by the marketing communications that brands put in the world, which means we—marketers—have an unbelievable opportunity (and, perhaps, responsibility) to make radical change to society at large.

    Marcus Collins Speaking Videos

    Marcus Collins - Too Foreign For Here: The Life of a Black Sheep
    Marcus Collins - Unwritten Creativity Commerce Rules

    FAQs on Booking Marcus Collins

    How to book Marcus Collins as a keynote speaker?

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    How much is Marcus Collins speaking fee?

    Marcus Collins speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Marcus Collins to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Marcus Collins.

    How can I contact Marcus Collins?

    We only work with Marcus Collins on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Marcus Collins and will handle all negotiations, contracts, and logistics associated with having Marcus Collins speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Marcus Collins for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.