Marketing speaker Peter Fader is among the world’s foremost authorities on consumer behavior and customer-centered business. An insightful and engaging public speaker, Peter Fader shares his remarkable insights with audiences around the world.

As a professor, author, and business owner, Peter Fader uncovers patterns of consumer behavior across a wide range of industries. His pioneering work in behavior data analysis has shaped the way we forecast purchasing trends. Therefore, Advertising Age named Fader to its first-ever list of 25 Marketing Technology Trailblazers.

A mathematics major at MIT, Fader is now the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School. His work analyzes consumer behavior in retail, telecommunications, financial services, entertainment, and also other sectors. The remarkably consistent patterns he identifies help companies build better customer relationship strategies and position new products effectively.

Fader co-founded predictive analytics firm Zodiac in 2015, and sold it to Nike in 2018. He then co-founded Theta Equity Partners, which turns his unique insights into accurate valuation analyses used by investors.

His 2012 book Customer Centricity argued persuasively for aligning business practice to maximize customer lifetime value. Additionally, The Customer Centricity Playbook, co-authored with Sarah Toms, earned Digital Book World’s Business Book of the Year award for 2018.