Sales Speaker Peter Fader

Peter Fader

Professor of Marketing, the Wharton School of the University of Pennsylvania; Author of The Customer Centricity Playbook

Successful businesses align themselves to the needs of their best customers. Speaker Peter Fader has helped Fortune 500 companies and marketing professionals identify their ideal customers and build customer-centric practices accordingly. Events with a focus on customer retention, the customer experience, and customer-centered practice find their perfect keynote speaker in Peter Fader.

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    Peter Fader biography

    Marketing speaker Peter Fader is among the world’s foremost authorities on consumer behavior and customer-centered business. An insightful and engaging public speaker, Peter Fader shares his remarkable insights with audiences around the world.

    As a professor, author, and business owner, Peter Fader uncovers patterns of consumer behavior across a wide range of industries. His pioneering work in behavior data analysis has shaped the way we forecast purchasing trends. Therefore, Advertising Age named Fader to its first-ever list of 25 Marketing Technology Trailblazers.

    A mathematics major at MIT, Fader is now the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School. His work analyzes consumer behavior in retail, telecommunications, financial services, entertainment, and also other sectors. The remarkably consistent patterns he identifies help companies build better customer relationship strategies and position new products effectively.

    Fader co-founded predictive analytics firm Zodiac in 2015, and sold it to Nike in 2018. He then co-founded Theta Equity Partners, which turns his unique insights into accurate valuation analyses used by investors.

    His 2012 book Customer Centricity argued persuasively for aligning business practice to maximize customer lifetime value. Additionally, The Customer Centricity Playbook, co-authored with Sarah Toms, earned Digital Book World’s Business Book of the Year award for 2018.

    His latest book is The Customer-Base Audit. In it, customer centricity speaker Peter Fader guides business leaders on comprehensively understanding customer behavior and health, crucial for making informed decisions and driving customer-centric growth.

    Peter Fader Speaking Videos

    Peter Fader & Sarah Toms - The Customer Centricity Playbook
    Peter Fader - The customer isn't always right, but some customers are better than others

    Peter Fader Keynote Topics

    In this conference, the marketing professor of the Wharton School of Business Peter S. Fader will give the necessary KPI that will help organizations to easily and quickly implement Customer Centricity strategies.

    In this conference, Peter S. Fader, the Wharton School marketing professor and author of the bestseller The Customer Centricity Playbook will discover to his audience the system that uses in his company "Theta Equity Partners" to value consumers and discover his total potential value.

    In this conference, the Wharton School of Business professor and award-winning writer Peter S. Fader will focus on the company's relationship management with its stakeholders from the point of view of continuous improvement, and also from how to confront problems that may arise.

    In this conference, Peter S. Fader, marketing professor at the Wharton School and successful entrepreneur, will show us the predictive analysis method used by his company “Zodiac”, bought by Nike in 2018. We will be able to observe and learn the KPIs on which it is based to estimate future sales of a new product.

    FAQs on Booking Peter Fader

    How to book Peter Fader as a keynote speaker?
    Aurum Speakers Bureau can help you book Peter Fader as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Peter Fader's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Peter Fader or any other top keynote speaker or celebrity of your choice.
    How much is Peter Fader speaking fee?
    Peter Fader speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Peter Fader to deliver a keynote speech for your event, please fill out the contact form or email us at with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Peter Fader.
    How can I contact Peter Fader?
    We only work with Peter Fader on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Peter Fader and will handle all negotiations, contracts, and logistics associated with having Peter Fader speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Peter Fader for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
    Can I book Peter Fader for a virtual keynote?
    Yes, Peter Fader is available for virtual keynotes and webinars. To book Peter Fader for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.