Peter Fader

Professor of Marketing, the Wharton School of the University of Pennsylvania; Author of The Customer Centricity Playbook

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: Pennsylvania, USA

Peter Fader is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Sales Speaker Peter Fader
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    Peter Fader

    Professor of Marketing, the Wharton School of the University of Pennsylvania; Author of The Customer Centricity Playbook

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: Pennsylvania, USA

    Peter Fader is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Peter Fader Speaker Biography

    Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

    He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

    In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”

    Fader is the author of two books focused on Customer Centricity:

    – Focus on the Right Customers for Strategic Advantage

    – The Customer Centricity Playbook(coauthor with Sarah E. Toms) in Autumn 2019 they received the “Business Book of the Year” awad by Digital Book World (DBW)

    He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media.

    In 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers”, and was the only academic on the list.

    Peter Fader Keynote Topics

    In this conference, the marketing professor of the Wharton School of Business Peter S. Fader will give the necessary KPI that will help organizations to easily and quickly implement Customer Centricity strategies.

    In this conference, Peter S. Fader, the Wharton School marketing professor and author of the bestseller The Customer Centricity Playbook will discover to his audience the system that uses in his company "Theta Equity Partners" to value consumers and discover his total potential value.

    In this conference, the Wharton School of Business professor and award-winning writer Peter S. Fader will focus on the company's relationship management with its stakeholders from the point of view of continuous improvement, and also from how to confront problems that may arise.

    In this conference, Peter S. Fader, marketing professor at the Wharton School and successful entrepreneur, will show us the predictive analysis method used by his company “Zodiac”, bought by Nike in 2018. We will be able to observe and learn the KPIs on which it is based to estimate future sales of a new product.

    Peter Fader Speaking Videos

    Peter Fader - The customer isn't always right, but some customers are better than others
    Peter Fader & Sarah Toms - The Customer Centricity Playbook