Peter Fader Keynote Topics
In this conference, the marketing professor of the Wharton School of Business Peter S. Fader will give the necessary KPI that will help organizations to easily and quickly implement Customer Centricity strategies.
Lifetime value of the customer
In this conference, Peter S. Fader, the Wharton School marketing professor and author of the bestseller The Customer Centricity Playbook will discover to his audience the system that uses in his company "Theta Equity Partners" to value consumers and discover his total potential value.
In this conference, the Wharton School of Business professor and award-winning writer Peter S. Fader will focus on the company's relationship management with its stakeholders from the point of view of continuous improvement, and also from how to confront problems that may arise.
Sales forecasting for new products
In this conference, Peter S. Fader, marketing professor at the Wharton School and successful entrepreneur, will show us the predictive analysis method used by his company “Zodiac”, bought by Nike in 2018. We will be able to observe and learn the KPIs on which it is based to estimate future sales of a new product.