Robbie Kellman Baxter

Best-selling Author, The Membership Economy; Advisor to the world's leading subscription-based companies & Marketing Expert

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: San Francisco, USA

Robbie Kellman Baxter is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Robbie Kellman Baxter
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    Robbie Kellman Baxter

    Best-selling Author, The Membership Economy; Advisor to the world's leading subscription-based companies & Marketing Expert

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: San Francisco, USA

    Robbie Kellman Baxter is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    BOOK Robbie Kellman Baxter AS A SPEAKER

    Marketing speaker Robbie Kellman Baxter is the world’s leading authority on growing businesses through member communities. Her groundbreaking methods have helped everyone from small nonprofits to giants like Netflix and eBay develop loyal, profitable relationships with their customers. Leaders rely on her bestsellers and event organizers book Robbie Kellman Baxter to learn the secrets of building long-term customer relationships and the membership economy.

    Robbie Kellman Baxter Speaker Biography

    Marketing speaker Robbie Kellman Baxter gave the Membership Economy its name. Literally, wrote the book on the subject and continues to share her remarkable insights with audiences around the world. Businesses and organizations looking for a keynote address that lights the way to future success will find no better speaker.

    DEFINING THE MEMBERSHIP ECONOMY

    Above all, Robbie Kellman Baxter helps companies of all sizes build enduring and profitable relationships with their customers. Her clients range from startups to industry giants including Netflix. Oracle, and eBay.

    Through Peninsula Strategies, the consulting firm she co-founded in 2001, Baxter supports firms operating in more than 20 industries. Her insights on subscription pricing models have made Baxter the world’s leading authority on developing communities that drive growth. Indeed, she coined the now-popular term “Membership Economy” to describe the emerging model of long-term, formal relationships with customers.

    Her methods have helped hundreds of organizations build membership rolls, establish industry leadership, and retain that leadership while scaling up. Non-profits and commercial businesses alike have benefited from Baxter’s pragmatic advice, wise counsel, and engaging speaking style.

    BESTSELLING AUTHOR & SOUGHT-AFTER SPEAKER

    Robbie Kellman Baxter has delivered keynote addresses for the AICPA, the National Restaurant Association, and the American Society of Association Executives. As a speaker, Robbie Kellman Baxter corporate engagements have included the Wall Street Journal and Coursera. Baxter has also addressed the alumni associations of Harvard and Stanford. Those engagements were naturals for Baxter, who graduated with honors from Harvard College and earned her MBA from Stanford.

    Her latest book, The Forever Transaction, is a master class in strategic organizational growth through long-term customer relationships. It joins her 2015 bestseller The Membership Economy, which Inc. named a top-5 marketing book that year.

    Prior to founding Peninsula Strategies, Baxter was a strategy consultant at Booz Allen, and a product marketer in Silicon Valley. Prior to those roles, she served as an Urban Fellow with the New York City Economic Development Corporation.

    Robbie Kellman Baxter Keynote Topics

    Companies like LinkedIn, Amazon and Salesforce have created forever transactions with their customers by incorporating subscription pricing and community connections into their business models. As a result, consumer expectations about what membership means have changed dramatically. What can your organization do to leverage this massive transformation to engage customers, build loyalty and establish predictable revenue? What lessons can be learned from for-profit membership models? How can you optimize pricing, including use of subscriptions, free trials and freemium offerings to expand engagement? In this interactive session, we’ll focus on how to structure offerings (both online and offline) that will appeal to longtime members and prospects alike.

    With the explosion of subscription-based businesses, business customers and consumers alike are becoming increasingly sophisticated. Expectations are high, and competition is fierce to win the engagement and loyalty. Robbie Kellman Baxter, a leading subscription and membership business model expert, will share how your business can take advantage of this trend, building “Forever Transactions” with every subscriber.
    Robbie will go beyond the stories of subscription natives like Netflix, LinkedIn, and Spotify to provide information on the full range of business models and product features that companies can explore and apply. She will discuss specific, practical guidance on how to start, scale, and sustain such a business in a world of changing customer expectations, competitive conditions, and pushback from colleagues.

    Whether you’re just getting started on the subscription path, scaling an initial success into a much larger endeavor, looking to transform your transactional business into a membership business, or even navigate a successful and profitable exit, Robbie will inspire, educate and guide you on your journey to build forever into your business model.

    At the beginning of the membership economy, few saw the viability of this new business model since it depended in large part on the loyalty of users and the volume of recurring consumers. At present, only a few large companies do not plan to implement a subscription model in any of their business areas. At this conference, the co-founder of Peninsula Strategies, one of the leading consulting firms in subscription models, Robbie Kellman Baxter, will explain how the economy of membership and subscription models have changed the current market and how companies adapt it to their products and their markets in order to stay in the fight against their competitors.

    Most companies see only the subscription models as something to implement to stay in the market and offer the same possibilities as their competitors but there are much more than subscriptions in these models. Subscription models are successful when customers do not leave the community and their quantity reaches a minimum to cover expenses and amortization of development, but to achieve this it is not enough to do it well, the performance must be excellent. In this conference the strategic consulting expert Robbie Kellman Baxter who has helped companies such as Netflix, Oracle or Electronic Arts in their models will explain how these companies have worked on their loyalty and community building strategies, gathering good practices and advice for the audience.

    Robbie Kellman Baxter Speaking Videos

    Robbie Kellman Baxter – The Membership Economy
    Robbie Kellman Baxter – Media Leaders: Move Your Mindset From Subscription to Membership
    Robbie Kellman Baxter