Robbie Kellman Baxter Keynote Topics
The Membership Economy: A Silicon Valley Guide to Engagement, Loyalty and Optimal Revenue
Companies like LinkedIn, Amazon and Salesforce have created forever transactions with their customers by incorporating subscription pricing and community connections into their business models. As a result, consumer expectations about what membership means have changed dramatically. What can your organization do to leverage this massive transformation to engage customers, build loyalty and establish predictable revenue? What lessons can be learned from for-profit membership models? How can you optimize pricing, including use of subscriptions, free trials and freemium offerings to expand engagement? In this interactive session, we’ll focus on how to structure offerings (both online and offline) that will appeal to longtime members and prospects alike.
Building a Forever Transaction with Every Customer - The Key to Successful Subscriptions
With the explosion of subscription-based businesses, business customers and consumers alike are becoming increasingly sophisticated. Expectations are high, and competition is fierce to win the engagement and loyalty. Robbie Kellman Baxter, a leading subscription and membership business model expert, will share how your business can take advantage of this trend, building “Forever Transactions” with every subscriber.
Robbie will go beyond the stories of subscription natives like Netflix, LinkedIn, and Spotify to provide information on the full range of business models and product features that companies can explore and apply. She will discuss specific, practical guidance on how to start, scale, and sustain such a business in a world of changing customer expectations, competitive conditions, and pushback from colleagues.
Whether you’re just getting started on the subscription path, scaling an initial success into a much larger endeavor, looking to transform your transactional business into a membership business, or even navigate a successful and profitable exit, Robbie will inspire, educate and guide you on your journey to build forever into your business model.
How The Membership Economy is Changing Everything
At the beginning of the membership economy, few saw the viability of this new business model since it depended in large part on the loyalty of users and the volume of recurring consumers. At present, only a few large companies do not plan to implement a subscription model in any of their business areas. At this conference, the co-founder of Peninsula Strategies, one of the leading consulting firms in subscription models, Robbie Kellman Baxter, will explain how the economy of membership and subscription models have changed the current market and how companies adapt it to their products and their markets in order to stay in the fight against their competitors.
Beyond Subscriptions: Best Practices in Building Loyalty & Community
Most companies see only the subscription models as something to implement to stay in the market and offer the same possibilities as their competitors but there are much more than subscriptions in these models. Subscription models are successful when customers do not leave the community and their quantity reaches a minimum to cover expenses and amortization of development, but to achieve this it is not enough to do it well, the performance must be excellent. In this conference the strategic consulting expert Robbie Kellman Baxter who has helped companies such as Netflix, Oracle or Electronic Arts in their models will explain how these companies have worked on their loyalty and community building strategies, gathering good practices and advice for the audience.