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During his time at Lego, Silberbauer transformed the toy brand into a global digital powerhouse by creating the strategy himself and building the team. After creating Lego's global success on social media and video platforms he now is Senior Vice-President of Viacom's MTV Digital Studios.Lars holds a BA in Film and Media Science and an MA in Media Science (Computer Media Science) from University of Copenhagen as well as a Graduate Diploma in Business Administration from Copenhagen Business School.Before his role in Lego, Silberbauer spent 8 years working in broadcasting TV, for example as Head of Social Media for the Danish Broadcasting Corporation. In 2011 he has started his successful career at Lego as Social Media Strategist, soon becoming Lego’s Head of Social Media. From 2013 to 2016 he was Global Director of Social Media & Search and from 2016 to 2018 he was Senior Global Director of Social Media & Video at Lego Group.Lars built Lego's social media engagement from scratch and lead a global team of social media & search marketeers that drives real time engagement with consumers worldwide. His strong background in content and publishing has made him able to develop a new level of digital content marketing globally for the Lego Group. In 2014, he debuted Lego TV in 24 markets around the world and helped grow the Lego Facebook page to more than 12 million fans. He made the YouTube channel a platform that receives more than one billion views per year. When he began in the company there wasn’t even a Lego Facebook page and in 2015 Adweek scored Lego as the number one brand on social media and YouTube. Lars brought in a new level of engagement and focus to Lego's global digital presence.Silberbauer now handles creative development and production for MTV’s digital originals and oversees its digital brand social channels, such as "Cribs" and "TRL". He helps the brand grow across platforms as it reinvents classic shows for digital and launches new series.Lars Silberbauer also is globally a well-known speaker on leading conferences and his lectures give insights into the work of one of the world’s top digital transformation leaders. [post_title] => Lars Silberbauer [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => lars-silberbauer [to_ping] => [pinged] => [post_modified] => 2019-10-03 19:39:39 [post_modified_gmt] => 2019-10-03 17:39:39 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.aurumbureau.com/?post_type=team-member&p=14239 [menu_order] => 170 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[1] => WP_Post Object ( [ID] => 12722 [post_author] => 1 [post_date] => 2018-12-03 09:29:04 [post_date_gmt] => 2018-12-03 09:29:04 [post_content] => Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers.  Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on growth strategy.A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera.  She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now  and the Journal for Quality & Participation.  Robbie has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.  Robbie is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. [post_title] => Robbie Kellman Baxter [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => robbie-kellman-baxter [to_ping] => [pinged] => [post_modified] => 2019-09-29 15:21:05 [post_modified_gmt] => 2019-09-29 13:21:05 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12722 [menu_order] => 60 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[2] => WP_Post Object ( [ID] => 12526 [post_author] => 1 [post_date] => 2018-11-19 09:44:44 [post_date_gmt] => 2018-11-19 09:44:44 [post_content] => Zev Siegl is the co-founder of Starbuck’s Coffee Company, that has now become one of the world’s most recognized brands.In 1971 Siegl, fellow teacher Jerry Baldwin, and writer Gordon Bowker realized their passion for coffee and established Starbucks Coffee Company. The name, inspired by the novel Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.Their mission was simple: from their first storefront in Seattle’s historic Pike Place Market, they were going to offer some of the world’s finest, fresh-roasted, whole bean coffees. It was going to celebrate the rich tradition of coffee and to create a feeling of connection in the coffee shop.Siegl, a former history teacher, was the only paid employee in the early days of Starbucks Coffee Company. In 1980, after ten years as Vice President, Siegl exited Starbucks, which by then had expended to six Seattle-area stores and a substantial wholesale business.Following his departure from Starbucks, Siegl became a serial entrepreneur, founding Quartermaine Coffee Roasters in Washington DC, Peerless Pie in Seattle, and more recently, BuckleUp. He also started his own consulting company that serves owners of small business enterprises and aspiring entrepreneurs with advice regarding funding new companies’ growth needs, financial forecasting, planning, private equity offerings, and applying for bank loans.From 2004-12 Siegl served as the Lead Advisor of the Small Business Development Center [SBDC] for Southwest King County (Seattle). During those eight years he advised more than 500 entrepreneurs and owners of small business enterprises.Siegl is passionate about his mission to inspire and develop young entrepreneurs. He brings practical insights regarding how to start-up a successful business as he shares stories about his own experiences as co-founder of Starbucks and his numerous other start-up experiences. From setting a vision, identifying mentors and partners, securing funding, setting up operations, product development and launch, Siegl helps aspiring entrepreneurs navigate their way to becoming successful business owners.Zev has become one of the most sought-after motivational and entrepreneurship keynote speakers in the world and has delivered talks in every continent. [post_title] => Zev Siegl [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => zev-siegl [to_ping] => [pinged] => [post_modified] => 2019-10-01 16:03:04 [post_modified_gmt] => 2019-10-01 14:03:04 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12526 [menu_order] => 2 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[3] => WP_Post Object ( [ID] => 12585 [post_author] => 1 [post_date] => 2018-11-28 11:11:18 [post_date_gmt] => 2018-11-28 11:11:18 [post_content] => Joan Laporta, was the architect behind one of the best football teams of all times, FC Barcelona. During his mandate the club won two UEFA Champions Leagues; four Spanish Ligas; one FIFA Club World Cup; one UEFA Super Cup; one Spanish King’s Cup and three Spanish Supercups.Laporta is also a prestigious lawyer (graduating from the University of Barcelona) with his own firm, Laporta & Arbós, a combined practice of lawyers and economists, made up of professionals with a background in the business world and the civil service, whose mission is to provide enterprises with a truly integrated service. Joan Laporta is also a well-known politician and has been elected as member of the Catalan regional parliament and is also city counselor for Barcelona’s city council.“We managed to achieve excellence in our field but everything is a process and the ones who deserve all the recognition are the players. We had the best ones” – Joan LaportaHis first season as President of FC Barcelona would prove to be a watershed for the club. The club situation was one of bitter unhappiness and disappointment amongst both fans and players after the club failed to meet their own standards, having not won trophies since 1999. With Laporta’s arrival, as well as new manager Frank Rijkaard among others, the club was forced to embark on a new phase, having elected a new, young and largely untested managerial board along with him.The 2006-2007 season started with the signing of the agreement with UNICEF, in which the Club committed itself to collaborate economically and in addition wear the UNICEF logo on the shirts of the football team. This was an unprecedented move designed to strengthen the strategy of converting Barcelona into “more than a club” throughout the world.In 2008, Josep Guardiola was appointed first team manager. The year before he had taken over the reserve side, Barcelona B, when they were on the verge of promotion to Second Division B. After this appointment the most brilliant season in the history of the club began. The football first team achieved success in every competition in which they took part. The team won the Kings Cup, then the league and finally the Champions League against Manchester United in Rome, the third European Cup in the Club’s history. At the beginning of the next season, this list of titles was extended to include the Spanish Super Cup, the European Super Cup and the World Club Cup, making this Barca the team of the Six Cups. The World Club Cup won in Abu Dhabi against Estudiantes de la Plata (2-1) was the only competition never won before by the Club. President Laporta was then able to round off his mandate with another league title in the 2009-10 season.In Joan’s seven years as President, Barcelona won the World Club Cup, two European Cups, the European Super Cup, four League Titles, the Kings Cup, three Spanish Super Cups and three Copes Catalunya. In the economic and social areas the annual budget increased from E170 million to E445 million whilst membership rose from 106,135 to 173,701. [post_title] => JOAN LAPORTA [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => joan-laporta [to_ping] => [pinged] => [post_modified] => 2019-03-21 11:32:29 [post_modified_gmt] => 2019-03-21 11:32:29 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12585 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[4] => WP_Post Object ( [ID] => 12611 [post_author] => 1 [post_date] => 2018-11-29 08:10:32 [post_date_gmt] => 2018-11-29 08:10:32 [post_content] => Jordan Belfort is one of the country’s most talked-about speakers. His story is the ultimate tale of how the pursuit of wealth can often trump the importance of ethics in the business world. In the 1990s, Belfort built one of the most dynamic and successful sales organizations in the nation’s financial circles before his well-publicized fall. During that time, he soared to the highest financial heights, earning over $50 million a year, a feat that earned him the name “The Wolf of Wall Street.”Belfort’s career was captured in the Oscar and Golden Globe nominated film, The Wolf of Wall Street, released on Christmas Day 2013. It stars Leonardo DiCaprio as Belfort and was directed by Martin Scorsese. DiCaprio won the Golden Globe award for Best Comedy for his portrayal of Belfort.Now recovered from the traps of his former high-flying lifestyle, Belfort has re-emerged in the business world as a speaker, author and leading voice on the importance of business ethics. His proprietary Straight Line System allows him to take virtually any company or individual and empower them to create massive wealth, abundance, and entrepreneurial success, without sacrificing integrity or ethics.He has served as an advisor to more than fifty public companies, and has been profiled in The New York Times, The Wall Street Journal, The Los Angeles Times, The London Times, The Herald Tribune, Le Monde, Corriere della Serra, Forbes, BusinessWeek, Paris Match and Rolling Stone.He created the Jordan Belfort Foundation to inspire the next generation of entrepreneurs in underprivileged communities to create economic opportunities that transform their own lives, their families, and their communities.Uri has been in the high tech business for the last 30 years, half of them in the startup scene, and has seen everything ranging from failure, middle success and extreme success. Thanks to his long and proven experience, Uri is able to deliver highly engaging keynotes to young entrepreneurs and companies and offer them a cookbook, a recipe for success.Belfort has two international best-selling memoirs, The Wolf of Wall Street and Catching the Wolf of Wall Street. [post_title] => JORDAN BELFORT [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => jordan-belfort [to_ping] => [pinged] => [post_modified] => 2019-03-21 09:55:18 [post_modified_gmt] => 2019-03-21 09:55:18 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12611 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[5] => WP_Post Object ( [ID] => 12640 [post_author] => 1 [post_date] => 2018-11-30 09:15:49 [post_date_gmt] => 2018-11-30 09:15:49 [post_content] => Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.His newest book, What To Do When It’s Your Turn, is already a bestseller.Successful meetings picked Seth as one of twenty one speakers for the twenty-first century. He has spoken to millions of people at public events and at companies as diverse as Disney, Cadillac, eBay, Google, Amazon, Microsoft, Adobe, American Eagle, Eddie Bauer and hundreds of others.He has spoken twice at the prestigious TED.com conference and is consistently ranked in the top 1% of all speakers at events he attends. [post_title] => SETH GODIN [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => seth-godin [to_ping] => [pinged] => [post_modified] => 2019-03-21 11:01:36 [post_modified_gmt] => 2019-03-21 11:01:36 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12640 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[6] => WP_Post Object ( [ID] => 12646 [post_author] => 1 [post_date] => 2018-11-30 09:23:19 [post_date_gmt] => 2018-11-30 09:23:19 [post_content] => Howard Behar is a renowned business leader, author, speaker, and mentor who has influenced the lives of numerous men and women at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents Seattle market, schooled in operations and management in consumer-oriented retail business, and part of the leadership triumvirate that built the Starbucks brand, Behar is the ultimate “servant leader” who is known for such memorable lessons as The Person Who Sweeps the Floor Should Choose the Broom and Only the Truth Sounds Like the Truth.For 21 years Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for twelve years before retiring.Howard now serves on the boards of several for-profit and non-profit organizations, including Education Element, iD Tech, The School of Leadership Studies at Gonzaga University. He is on the advisory boards of Anthos Capital, University of Washington Foundation, and a Trustee for The Sheri and Les Biller Family Foundation.Howard is committed to the development and education of our future leaders and has been a longtime advocate of the Servant Leadership Model. After the successful publication of his first book, It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks (Portfolio, 2008), Howard now travels the world speaking to leaders, corporations, and students. His motivational message inspires everyone to be servant leaders and to lead with their values first.Behar lives in Seattle, Washington, with his wife Lynn, and enjoys spending time with his children and five grandchildren. Boating is his favorite hobby, exploring the waterways from Seattle to Alaska.Throughout a lifetime of filling his cup, Howard has sustained a work ethic and level of integrity which has had a profound impact on his own life the hundreds and even thousands of people who have been touched by his example. [post_title] => HOWARD BEHAR [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => howard-behar [to_ping] => [pinged] => [post_modified] => 2019-03-21 09:50:48 [post_modified_gmt] => 2019-03-21 09:50:48 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12646 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[7] => WP_Post Object ( [ID] => 12654 [post_author] => 1 [post_date] => 2018-11-30 09:35:39 [post_date_gmt] => 2018-11-30 09:35:39 [post_content] => Casey Owen Neistat is an American film director, producer and creator of popular YouTube videos. Casey, who got his start working as a dish washer, is a self-taught filmmaker and discovered his passion for making movies with a friend. Neistat attained commercial success with the HBO series The Neistat Brothers and indie film Daddy Longlegs. With ten years of experience in creating TV commercials, Neistat took his story-telling ability and married it with his commercial experience to re-define branded content on the internet with companies such as Mercedes and Nike.Beyond YouTube, Casey’s audience has followed him to Instagram, Twitter, and SnapChat to hear his honest narrative and get a glimpse into this creator’s lifestyle. Casey has set a new standard for the way brands interact with digital creators and carved out a niche for himself as a well-respected filmmaker, blogger, and digital native influencer. Casey was named YouTuber of the Year at the 2016 Shorty Awards. [post_title] => CASEY NEISTAT [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => casey-neistat [to_ping] => [pinged] => [post_modified] => 2019-03-21 12:19:19 [post_modified_gmt] => 2019-03-21 12:19:19 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12654 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[8] => WP_Post Object ( [ID] => 12690 [post_author] => 1 [post_date] => 2018-12-03 08:22:21 [post_date_gmt] => 2018-12-03 08:22:21 [post_content] => Dr. Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar and Walt Disney Animation Studios, and Disneytoon Studios. For over twenty-five years, Pixar has dominated the world of animation, producing fourteen consecutive #1 box office hits, which have grossed more than $8.7 billion at the worldwide box office to date, and won thirty Academy Awards®.His book Creativity, Inc.—co-written with journalist Amy Wallace and years in the making—is a distillation of the ideas and management principles Ed has used to develop a creative culture. A book for managers who want to lead their employees to new heights, it also grants readers an all-access trip into the nerve center of Pixar Animation Studios—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history have been made.Dr. Catmull has been honored with five Academy Awards®, including the Gordon E. Sawyer Award, for his lifetime of technical contributions and leadership in the field of computer graphics for the motion picture industry. Dr. Catmull earned B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. In 2005, the University of Utah presented him with an Honorary Doctoral Degree in Engineering. [post_title] => ED CATMULL [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => ed-catmull [to_ping] => [pinged] => [post_modified] => 2019-03-27 16:07:40 [post_modified_gmt] => 2019-03-27 16:07:40 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12690 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[9] => WP_Post Object ( [ID] => 12696 [post_author] => 1 [post_date] => 2018-12-03 08:36:55 [post_date_gmt] => 2018-12-03 08:36:55 [post_content] => Greg Verdino is a highly regarded authority on “the digital now”. He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies.Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand.Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat. [post_title] => GREG VERDINO [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => greg-verdino [to_ping] => [pinged] => [post_modified] => 2019-03-21 14:55:07 [post_modified_gmt] => 2019-03-21 14:55:07 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12696 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[10] => WP_Post Object ( [ID] => 12708 [post_author] => 1 [post_date] => 2018-12-03 09:02:06 [post_date_gmt] => 2018-12-03 09:02:06 [post_content] => Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral science that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior.Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research). His best-selling book, Contagious: Why Things Catch On, reveals the secret science behind word-of-mouth and social transmission and is one of the most celebrated marketing books of the last decade.Dr. Berger has helped dozens of companies and organizations get their stuff to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy. [post_title] => JONAH BERGER [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => jonah-berger [to_ping] => [pinged] => [post_modified] => 2019-03-21 09:47:33 [post_modified_gmt] => 2019-03-21 09:47:33 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12708 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw )[11] => WP_Post Object ( [ID] => 12716 [post_author] => 1 [post_date] => 2018-12-03 09:16:43 [post_date_gmt] => 2018-12-03 09:16:43 [post_content] => Troy Carter is the founder and CEO of Atom Factory, an entertainment company at the nexus of music, technology and media. Most recently, he joined Spotify as its global head of creator services, overseeing the company’s relationships with artists, songwriters and record companies. Adding speaking engagements to his impressive portfolio of expertise, Carter recounts stories of his humble beginnings and business successes in multiple fields.Carter rose to prominence as concert promoter and talent manager whose early employers included Will Smith and P. Diddy. He broke into artist management nurturing the career of hip-hip sensation Eve before transforming Lady Gaga into a global pop phenomenon through the nascent innovation of social media. His forays into the tech world resulted in the formation of Atom Factory, which includes his Cross Culture investment fund.In his forthright, future-forward speeches and keynotes, Carter lays out the finer points of beats, bytes and big ideas, among which are the most compelling in business today. [post_title] => TROY CARTER [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => troy-carter [to_ping] => [pinged] => [post_modified] => 2019-03-21 10:00:47 [post_modified_gmt] => 2019-03-21 10:00:47 [post_content_filtered] => [post_parent] => 0 [guid] => https://aurumbureau.com/?post_type=team-member&p=12716 [menu_order] => 200 [post_type] => team-member [post_mime_type] => [comment_count] => 0 [filter] => raw ))[post_count] => 12 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 14239 [post_author] => 1 [post_date] => 2019-09-05 15:04:20 [post_date_gmt] => 2019-09-05 13:04:20 [post_content] => Lars Silberbauer is among the 25 most innovative and influential marketers in Europe, says The Holmes Report. During his time at Lego, Silberbauer transformed the toy brand into a global digital powerhouse by creating the strategy himself and building the team. After creating Lego's global success on social media and video platforms he now is Senior Vice-President of Viacom's MTV Digital Studios.Lars holds a BA in Film and Media Science and an MA in Media Science (Computer Media Science) from University of Copenhagen as well as a Graduate Diploma in Business Administration from Copenhagen Business School.Before his role in Lego, Silberbauer spent 8 years working in broadcasting TV, for example as Head of Social Media for the Danish Broadcasting Corporation. In 2011 he has started his successful career at Lego as Social Media Strategist, soon becoming Lego’s Head of Social Media. From 2013 to 2016 he was Global Director of Social Media & Search and from 2016 to 2018 he was Senior Global Director of Social Media & Video at Lego Group.Lars built Lego's social media engagement from scratch and lead a global team of social media & search marketeers that drives real time engagement with consumers worldwide. His strong background in content and publishing has made him able to develop a new level of digital content marketing globally for the Lego Group. In 2014, he debuted Lego TV in 24 markets around the world and helped grow the Lego Facebook page to more than 12 million fans. He made the YouTube channel a platform that receives more than one billion views per year. When he began in the company there wasn’t even a Lego Facebook page and in 2015 Adweek scored Lego as the number one brand on social media and YouTube. Lars brought in a new level of engagement and focus to Lego's global digital presence.Silberbauer now handles creative development and production for MTV’s digital originals and oversees its digital brand social channels, such as "Cribs" and "TRL". He helps the brand grow across platforms as it reinvents classic shows for digital and launches new series.Lars Silberbauer also is globally a well-known speaker on leading conferences and his lectures give insights into the work of one of the world’s top digital transformation leaders. 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Marketing & Branding

Lars Silberbauer

Senior-VP of Viacom’s MTV Digital Studios; Former Senior Global Director of Social Media & Video, Lego

Robbie Kellman Baxter

Best-selling Author, The Membership Economy; Advisor to the world's leading subscription-based companies & Marketing Expert

Zev Siegl

Co-Founder of Starbucks

JOAN LAPORTA

President of F.C. Barcelona (2003-2010) Lawyer. MP at the Parliament of Catalonia

JORDAN BELFORT

The REAL Wolf of Wall Street

SETH GODIN

Marketing Guru and Best-Selling Author

HOWARD BEHAR

Retired President, Starbucks International

CASEY NEISTAT

Co-Founder, Beme, Youtube Celebrity

ED CATMULL

Co-founder and President of Pixar and Disney Animation Studios, Five-time Academy Award Winner

GREG VERDINO

Business Futurist and Leading Authority on Digital Transformation

JONAH BERGER

Best-Selling Author and Expert on Decision Making, Consumer Behavior, Word of Mouth, and How Products and Ideas Become Popular

TROY CARTER

Tech Venture Capitalist, Founder of The Atom Factory, Entertainment Mogul

In the era of endless information and globalized markets, consumers have never had so many options. With the advent of e-commerce, they can easily compare products and order their top choice in just a few clicks. The ease of purchasing makes standing out from the competition all the more important, and means that winning loyal, returning customers is crucial for the long-term success of any organization.

Never before have marketing and branding been so vitally important to commercial strategy. But they have also never been more difficult. It can seem impossible to create a memorable brand in an environment saturated with social networks that create too many demands for customers’ attention. The solution? To train your workers in the latest tactics and most effective practices with the help of our expert speakers on marketing and branding.

Do you want to know the secrets of the marketing strategies that the founder of Starbucks used to create one of the most memorable brands in history? Co-founder Zev Siegl can explain them at your next event, along with how to develop a highly effective marketing position, perfect customer service, and aggressive promotion strategies. The story of Starbucks’s original marketing approach and how it paved the way to unprecedented global success will leave your audience edified, impressed, and engaged.

Digitalization has opened up new horizons for marketing. Brands no longer relate to their customers as they did before. You need to know how the market landscape is changing. What will the future bring? Does it make sense to talk about digital marketing, or do we need a completely new paradigm? What will tomorrow’s brands look like? What factors put today’s at risk?

For answers to those questions, turn to the marketing and branding experts assembled in the Aurum Speakers Bureau’s portfolio. Marketing is a constantly evolving world, and sometimes it’s difficult to remain abreast of every important development. But it gets easier if you bring on the right talent, and we know just who that is.

The choice is yours. Which of our speakers do you want to guide the way?