Alan Sugar

Entrepreneur and host of BBC TV's The Apprentice

Speaker Fee Range: Please inquire for fees

Travels From: London, UK

Alan Sugar is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Famous Speaker Alan Sugar
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    Alan Sugar

    Entrepreneur and host of BBC TV's The Apprentice

    Speaker Fee Range: Please inquire for fees

    Travels From: London, UK

    Alan Sugar is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    BOOK Alan Sugar AS A SPEAKER

    Speaker Alan Sugar risked everything on his first business venture, and it paid off. Through hard work, insight, and a keen focus on his customer’s interests, he became one of the UK’s preeminent businessmen. From consumer goods to personal computers, real estate to television stardom, Sugar has built success upon success. Events that celebrate the entrepreneurial spirit find insight, wisdom, and laughter in Sugar’s engaging keynote addresses.

    Alan Sugar Speaker Biography

    From Hackney to the House of Lords, business speaker Alan Sugar has a remarkable story to share. An equally celebrated public speaker, Alan Sugar shares insights drawn from an extraordinary life and career.

    In the late 1960s, Alan Sugar used his life’s savings to buy a van, from which he sold consumer electronics. His company, Amstrad, soon ventured into manufacturing and then into the new personal-computer market. The flagship Amstrad CPC 464 appeared in 1984, followed by a series of powerful, affordable home computers.

    Sugar sold Amstrad to BskyB in 2007 for a reported £125 million, and turned to the property market with Amsprop. He also founded charter-jet business Amsair in 1993 and is chairman of Amscreen, a digital signage company. From 1991 to 2007, Sugar was the majority owner of Tottenham Hotspur F.C.

    For his service to the economy, Sugar was knighted in 2000 and appointed to the House of Lords in 2009. In 2005, he filmed his first series of the BBC’s BAFTA-winning “The Apprentice.” His long-running turn on the show cemented Sugar’s reputation as one of the UK’s most notable and quotable entrepreneurs.