Famous Speaker Alan Sugar

Alan Sugar

Entrepreneur and host of BBC TV's The Apprentice

Speaker Alan Sugar risked everything on his first business venture, and it paid off. Through hard work, insight, and a keen focus on his customer’s interests, he became one of the UK’s preeminent businessmen. From consumer goods to personal computers, real estate to television stardom, Sugar has built success upon success. Events that celebrate the entrepreneurial spirit find insight, wisdom, and laughter in Sugar’s engaging keynote addresses.

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    Alan Sugar biography

    From Hackney to the House of Lords, business speaker Alan Sugar has a remarkable story to share. An equally celebrated public speaker, Alan Sugar shares insights drawn from an extraordinary life and career.

    In the late 1960s, Alan Sugar used his life’s savings to buy a van, from which he sold consumer electronics. His company, Amstrad, soon ventured into manufacturing and then into the new personal-computer market. The flagship Amstrad CPC 464 appeared in 1984, followed by a series of powerful, affordable home computers.

    Sugar sold Amstrad to BskyB in 2007 for a reported £125 million, and turned to the property market with Amsprop. He also founded charter-jet business Amsair in 1993 and is chairman of Amscreen, a digital signage company. From 1991 to 2007, Sugar was the majority owner of Tottenham Hotspur F.C.

    For his service to the economy, Sugar was knighted in 2000 and appointed to the House of Lords in 2009. In 2005, he filmed his first series of the BBC’s BAFTA-winning “The Apprentice.” His long-running turn on the show cemented Sugar’s reputation as one of the UK’s most notable and quotable entrepreneurs.

    Alan Sugar Keynote Topics

    Having built his empire from the ground up, his unique insights and candid stories bring a wealth of experience that can't be found in any business textbook. Don't miss the chance to hear Lord Sugar's perspectives on entrepreneurship, technology, leadership, and his journey to success.

    In this riveting keynote, Lord Alan Sugar, the star of BBC's hit series 'The Apprentice', unpacks the business strategies and entrepreneurial secrets that he has employed to build his vast business empire. Offering insights and anecdotes from his years on 'The Apprentice', Lord Sugar will take you behind the scenes of the boardroom and share the wisdom he has gleaned over decades of business dealings.

    In the wake of Brexit, Europe is entering a new era. As one of Britain's most outspoken and influential business leaders, Lord Alan Sugar is uniquely positioned to explore this seismic shift in the business and political landscapes. In this captivating talk, Lord Sugar will share his thoughts on the impact of Brexit, the future of European trade, and the role that entrepreneurs and businesses can play in this new era.

    Alan Sugar Speaking Videos

    An Evening With Lord Sugar at Google
    Lord Alan Sugar - Q&A

    FAQs on Booking Alan Sugar

    How to book Alan Sugar as a keynote speaker?
    Aurum Speakers Bureau can help you book Alan Sugar as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Alan Sugar's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Alan Sugar or any other top keynote speaker or celebrity of your choice.
    How much is Alan Sugar speaking fee?
    Alan Sugar speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Alan Sugar to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Alan Sugar.
    How can I contact Alan Sugar?
    We only work with Alan Sugar on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Alan Sugar and will handle all negotiations, contracts, and logistics associated with having Alan Sugar speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Alan Sugar for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
    Can I book Alan Sugar for a virtual keynote?
    Yes, Alan Sugar is available for virtual keynotes and webinars. To book Alan Sugar for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.