Dr. Andreas Weigend is an expert on the future of big data, social-mobile technologies, and consumer behavior. Andreas teaches at Stanford University, UC Berkeley, and China’s CKGSB. He received his Ph.D. in Physics from Stanford after studying in Germany and Cambridge, UK.
As Amazon’s chief scientist, he helped create the firm’s data strategy and customer-centric culture. Andreas founded the Social Data Lab, which connects faculty and students with companies looking to find new forms of engagement with their customers.
Andreas’ goal is to guide his clients to understand the constantly evolving landscape of consumer behavior and unprecedented data to identify potential new business opportunities. He wants to change companies’ view of the consumer. The consumer is not the enemy, rather they are a rich source of data and help for the company. The results of his work inform the design of innovative products, visionary business models, and change the way business leaders perceive the social data revolution and the future of relationships.
Through corporate brainstorming sessions, workshops, seminars, and individual mentoring, he works with clients to define user-centric metrics, design experiments, build predictive models, and invent incentives that are able to inspire users to participate and share data, resulting in new products and business models. Andreas also advises innovative startups and regularly consults for large corporations including Alibaba, GE, Lufthansa, and MasterCard on how to leverage the Social Data Revolution.
In his speaking engagements, he shares insights on the untapped power of data and its irreversible impact on individuals, business, and society. He has authored over 100 scientific papers on the application of machine learning techniques to business problems. He is also the author of the book about the social life of data, which tells the story of how social data has revolutionized the way a billion people make purchases, find information, and think about their identity.