Netflix Co-Founder, Executive Mentor and Angel Investor
Named one of the world's top 40 female keynote speakers by Real Leaders Magazine. Speaker Blake Morgan has collaborated with a variety of companies, including Adobe, Comcast, Accor Hotels, Genentech, and Verizon. Organizations book Blake Morgan to learn how to integrate new technologies with effective strategies to keep up with the demands of the customer of the future, and how companies that wish to remain relevant must devote more time, effort, and resources.
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Customer experience speaker Blake Morgan has an extensive background in how to provide customers with the best experience. Aside from being an exceptional speaker, she also wrote two books on improving customer experience.
Speaker Blake Morgan wrote a best seller entitled The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business. Business Insider listed Blake’s book as one of the top resources leaders are learning from to deal with COVID-19. In 2021, Book Authority ranked it as one of the “Top 100 Future of Technology Books of All-Time,” placing it in the top five.
Furthermore, she is the author of More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences. Blake has collaborated with a variety of companies, including Allstate, Comcast, Accor Hotels, Genentech, Adobe, Accenture, Parker Hannifin, Cisco, Ericsson, and Verizon.
Blake lectures at the University of California, Columbia University, and San Diego. She also teaches at the executive education MBA program at Rutgers University. Hemispheres Magazine, Forbes, and Harvard Business Review, are among the publications where Morgan has contributed. She hosts two podcasts and runs a YouTube channel on customer experience.
In addition, Real Leaders Magazine recently named Blake Morgan one of the world’s top 40 female keynote speakers.
Learn how to adopt 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective to keep up with the demands of the customer of the future. Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better.
Based on her first book, the phrase “less is more” may be true about many things, but it’s not true when it comes to customer experience. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship―even one individual relationship―are willing to go to any length to ensure that they continue to nurture that relationship. They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario.
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