Peter Zeihan
New York Times Bestselling Author | Geopolitical Strategist | Founder, Zeihan on Geopolitics | Deglobalization, Demographics & Energy
Hall of Fame Marketing Executive | Former Global CMO, Netflix & Endeavor | Author, The Urgent Life | Founder, Eve by Boz | TED Speaker
Bozoma Saint John is one of the most celebrated marketing executives of her generation, with CMO roles spanning Netflix, Endeavor, Uber, Apple Music, and PepsiCo. Forbes named her the world's most influential CMO, and Harvard Business School made her career a case study. Her keynotes on branding, authenticity, and bold leadership give senior audiences the permission — and the framework — to lead with their full selves.
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Bozoma Saint John is one of the most influential marketing executives of her generation — a Hall of Fame inductee whose career has spanned the defining brands of modern culture. From Head of Music and Entertainment Marketing at PepsiCo, to Global Consumer Marketing at Apple Music and iTunes, to Chief Brand Officer at Uber, to CMO of Endeavor (WME, IMG, UFC, Miss Universe), to Global Chief Marketing Officer at Netflix, she has consistently operated at the highest levels of brand strategy across tech, entertainment, fashion, and sports. Forbes named her the number one most influential CMO in the world, and Harvard Business School dedicated a full case study to her career, titled “Leading with Authenticity and Urgency.”
The motivational speaker Bozoma Saint John is known for a style that is equal parts strategic and deeply human. Her 2016 Apple Music presentation at WWDC — where she led an arena full of developers in a Beyoncé singalong — became one of the most-talked-about keynote moments in recent tech history, and a masterclass in brand personality. It captured something that defines all her work: the belief that culture is not a marketing tactic but the very thing that makes brands matter.
Her philanthropy reflects the same values. She represents Pencils of Promise as Global Ambassador to Ghana, sits on the boards of Girls Who Code and Vital Voices, and has served as a Henry Crown Fellow at the Aspen Institute. She is inducted into the American Marketing Association Hall of Fame, the American Advertising Federation Hall of Achievement, and Billboard’s Women in Music Hall of Fame, with ten consecutive appearances on Billboard’s list of most influential women in music.
In February 2023, Viking Books published her memoir The Urgent Life: My Story of Love, Loss, and Survival — a searingly honest account of grief, ambition, and the decision to live fully after losing her husband to cancer. The book became a touchstone for leaders navigating the intersection of professional excellence and personal resilience. She has since expanded her entrepreneurial footprint with Eve by Boz, a premium hair care brand crafted with indigenous African ingredients and celebrating women of color, and co-hosted NBC’s On Brand with Jimmy Fallon in 2025, bringing her marketing expertise to a national primetime audience.
As a speaker, Bozoma Saint John is a rare combination: a genuine C-suite practitioner with the storytelling instincts of a performer. Her keynotes on branding, bold leadership, and living with urgency draw on two decades of building brands that move culture, and a personal story that reframes what it means to lead authentically. Senior audiences leave with sharper instincts about the relationship between identity, courage, and impact — on stage and off.
Inspired by the Harvard Business School case study written about her career, this is Bozoma Saint John's signature leadership keynote. She unpacks what it actually takes to build personal authority in organizations that weren't designed with you in mind — how to own the room, protect your voice, and make decisions that are both commercially bold and genuinely human. A practical and personal session for leaders at every level who are done playing small.
Drawing on her experience building brand identity at Apple Music, Uber, Endeavor, and Netflix, Saint John makes the case that difference is not a liability — it is the most powerful strategic asset a brand or a leader can have. She shows how the willingness to be specific, strange, and culturally fluent is what separates brands people tolerate from brands people love, and leaders people follow from those they merely report to.
Drawn from her 2023 memoir, this is one of the most emotionally resonant keynotes on the circuit. Saint John shares the experience of losing her husband to cancer and the profound clarity it brought about how to spend her time, energy, and ambition. Far from a grief talk, it is a blueprint for urgency — a challenge to stop deferring the things that matter and start leading from the place of your deepest values.
Most brands react to culture. The best ones shape it. Saint John distills twenty years of sitting at the intersection of entertainment, technology, and marketing into a practical framework for cultural intelligence — how to identify the signals that matter, build campaigns that feel native rather than opportunistic, and earn the kind of loyalty that no media budget alone can buy.
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