Strategic Financial Advisor, Banking & FinTech Expert and Best Selling Author of Augmented and Bank 4.0
The 'Godmother of the Metaverse', a renowned tech futurist and bestselling author. Cathy Hackl has collaborated with some of the most well-known technology companies, including Magic Leap, Amazon Web Services, and HTC VIVE. Organizations book Cathy Hackl to learn about the metaverse and web 3.0 strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds.
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Metaverse speaker Cathy Hackl is a globally recognized metaverse and web3 strategist. Above all, she’s a tech futurist, sought-after business executive, speaker and media personality with deep expertise working in metaverse-related fields.
She has worked with leading companies like HTC VIVE, Magic Leap, and Amazon Web Services. Today, she serves as Chief Metaverse Officer & Co-founder of Journey, where she leads Journey’s Metaverse Studio working with the world’s top brands on metaverse/web3 strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds.
Hackl has appeared in top media outlets like 60 Minutes+, WSJ, TIME, and WIRED. She’s also a contributor to Forbes. She has written three bestselling books. Her latest one is Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, which she co-wrote with a team of Silicon Valley thought leaders. In it, Cathy explores the opportunities in the fast-moving world of the metaverse. The book provides data and market analysis to show that the metaverse is the next big thing, and offers foundational knowledge on the metaverse economy, Web3 technology, and more. It also covers non-fungible tokens (NFTs) and how to make the most of these assets. The book is for entrepreneurs, executives, and innovators who want to lead in the new age of online business and commerce.
Hackl has been dubbed the ‘Godmother of the Metaverse’. Additionally, she’s one of the top tech voices on LinkedIn. She’s also the host of Adweek’s Metaverse Marketing podcast. BigThink named Hackl one of the top 10 most influential women in tech in 2020. In 2021, Cathy Hackl was on the Thinkers50 List of the 30 management thinkers most likely to shape the future. She actively invests her money and time in helping move the nascent web 3.0 industry forward.
Based on her upcoming book "Into the Metaverse," futurist and Chief Metaverse Officer Cathy Hackl shares her insights on the metaverse and how companies can harness its potential. In this speech, she covers the underlying concepts behind the metaverse, such as gaming, synthetic media, spatial computing, and artificial intelligence, and discusses how to make money in the metaverse. It also looks at industries that are already forging ahead in the metaverse, such as fashion and marketing, and explores the role of the Chief Metaverse Officer in organizations. This talk offers actionable steps for protecting the metaverse and preparing for its impact on businesses and society. It is essential for executives who want to understand the metaverse and its potential to reshape the internet and businesses.
In this talk, AR expert Cathy Hackl provides an overview of how to incorporate augmented reality (AR) into your marketing strategy. She covers the basics of using AR as a marketing tool, including how to add it to your mix, define your brand's identity with AR, and build a campaign. She also provides tips on how to measure the effectiveness of your campaign. This talk is designed for marketers who want to learn more about using AR in their marketing efforts.
Based on her bestselling book "The Augmented Workforce," futurist Cathy Hackl provides a guide to the rapid disruption happening in every industry. This talk covers 5G, artificial intelligence, augmented reality, and other emerging technologies, and offers frameworks and examples for using these technologies to drive scale and revenue growth. Cathy will draw on her own experiences and those of other business leaders to provide real-life examples and practical advice. This talk is aimed at business leaders who want to learn more about the impact of emerging tech on the workforce and how to use it to gain a competitive advantage.
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