Education Speaker, Founder of Mindvalley, New York Times Bestselling Author & Activist
Speaker Chris Baker, founder of Totem, is a marketing strategist specializing in brand strategy, data analysis, and digital marketing, particularly in China and the APAC region. His expertise in understanding global marketing trends and his collaboration with top global brands demonstrate his role as a key influencer in shaping the future of marketing. Baker's leadership at Totem produces insightful annual reports on the Chinese market, highlighting his commitment to innovative marketing strategies.
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Speaker Chris Baker is a marketing strategist and the innovative mind behind Totem. With over 20 years of experience, Chris specializes in brand strategy, data analysis, and social/digital marketing innovation. His expertise extends to helping brands craft growth strategies that resonate in today’s dynamic market.
A thought leader in the field, Chris’s passion lies in exploring the future of marketing. He believes that insights into various markets and regions, especially China and the APAC region, are crucial to understanding global marketing trends. His work has been pivotal in connecting the global, China, and APAC ecosystems, offering a unique perspective on how marketing in China can be a window into the future for marketers worldwide.
Chris’s portfolio boasts collaborations with some of the world’s most prestigious brands, including Apple, Volkswagen, Starbucks, Nike/Converse, Virgin, Omega/Swatch Group, Tencent, New Balance, and Disney. His work encompasses a range of areas, such as brand positioning and planning, innovation and transformation, performance data analysis, consumer and tech trends insights, channel and media-mix strategies, market entry-growth planning, and China strategy, planning, and activation.
Renowned for his deep connections and insights in the marketing world, Chris frequently engages in discussions with top professionals in e-commerce, data science, technology, media planning, and design/creative.
Speaker Chris Baker takes great pride in Totem’s annual reports on China, which offer comprehensive analyses and projections of the key trends in a rapidly evolving market. These reports also delve into the intersections of China-Global marketing, including a recent focus on DTC brands, showcasing Totem’s commitment to staying at the forefront of marketing innovation and strategy.
Chris Baker’s journey is not just about leading Totem but about being a catalyst for change and a harbinger of the future in global marketing.
Chris can discuss the transformative effects of AI on brand positioning, personalized marketing, and predictive analytics, offering insights into how businesses can leverage AI to stay ahead in a rapidly evolving digital landscape.
Chris can share his expertise on utilizing WeChat for effective marketing. This topic can cover how global brands can leverage WeChat for market entry and growth in China, including content strategies, digital campaigns, and integrating e-commerce functionalities to engage with the vast Chinese consumer base effectively.
Chris can discuss the latest trends in China’s digital marketing, from social media tactics to e-commerce breakthroughs, and how these can be adapted for global markets to foster international growth and brand recognition.
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