Henrik von Scheel
Industry 4.0 Originator. Renowned Strategic Advisor to Fortune500 Companies & Governments
Winner of 13 Formula One Grand Prix and famous broadcaster. Speaker David Coulthard has accumulated several years of experience as a driver, allowing him to serve as a Red Bull team consultant. Organizations book David Coulthard to learn about the business of sport, teamwork, technology, and performance.
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Sports speaker David Coulthard became a thirteen-time Formula One Grand Prix winner while driving for McLaren, Williams, and Red Bull. Furthermore, he is a well-known broadcaster and the writer of The Winning Formula, which examines the fundamental lessons learned from Formula One that can be applied to leaders and businesses.
David Coulthard was the first winner of the McLaren Autosport Award for young drivers when he led the junior Formula Ford categories in Great Britain. David’s first noteworthy race saw him defeat future F1 rival Rubens Barichello.
Following the death of Ayton Senna, he became a full-time member of Williams F1, which he initially joined as a test driver. He teamed up with Damon Hill to complete the rest of the season together.
Speaker David Coulthard managed to win the Portuguese GP and placed third in the championship. McLaren was his most successful team, with 12 of his 13 career victories.
During the Drivers’ Championship, he placed second to Michael Schumacher. At the time of his retirement, after more than a decade in F1, Coulthard was the most accomplished British driver ever.
David Coulthard currently consults for Red Bull and competes in the Race of Champions and DTM touring car series. Additionally, he has emerged as a popular commentator, initially for the BBC, and more recently, for Channel 4’s race team.
He has also authored two books, one being The Winning Formula: Leadership, Strategy, and Motivation. This is an analysis of how lessons learned in Formula One apply to various other facets of life. He regularly uses his speeches, to examine the secretive, high-pressure, high-risk, high-finance, and high-tech world of Formula One. He also stresses the importance of creativity and cooperation to thrive in such a competitive environment.
In this gripping talk, David Coulthard, the renowned Formula One racer, delves into the crucial role teamwork plays in high-stakes environments. Sharing thrilling anecdotes from his illustrious career, Coulthard will shed light on how finely-tuned collaboration, communication, and trust can achieve seemingly impossible goals.
Join David Coulthard as he takes a deep dive into the complex, high-octane world of sports business. Drawing from his extensive experience both on the track and behind the scenes, Coulthard will explore the multifaceted aspects of the sports industry, from sponsorship and marketing to media rights, examining how each element drives the business of sport forward.
In a profession where milliseconds can determine victory or defeat, maintaining peak performance under pressure is crucial. In this keynote, David Coulthard shares invaluable insights into how he sustained high levels of performance throughout his racing career. He'll discuss the strategies he used to manage stress, maintain focus, and constantly strive for improvement, providing attendees with practical tools they can apply to their own high-pressure situations.
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