World's #1 Sales Trainer. Bestselling author, 'The 10X Rule'; 'Sell or Be Sold' & 'Be Obsessed or Be Average'. Motivational speaker
Successful businesses build customer networks by leveraging existing networks to profitable ends. That insight and others like it have made speaker David Rogers one of the leading voices in modern digital marketing and corporate transformation. Events that explore the common frontier of technology, brand management, and customer networking turn to Rogers for unforgettable keynote speeches.
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Business speaker David Rogers changed the way we think about digital transformation by introducing the concept of customer networks. As an insightful and entertaining keynote speaker, David Rogers brings a wealth of experience to audiences around the globe.
David Rogers is one of the business world’s most widely consulted thinkers on digital transformation. As a professor, author, and strategic advisor, he has shaped the way companies use technology for branding and customer engagement. Rogers won the World Brand Congress’s 2009 Award for Brand Leadership and sits on the board of the Marketing Hall of Fame.
In his book The Network is Your Customer, Rogers outlines five strategies that create value through customer network strategies. His follow-up, The Digital Transformation Playbook, is a masterclass in competing and winning in the digital economy.
Rogers also contributes regularly to the Financial Times, the Economist, and the Wall Street Journal. Media outlets ranging from CNN, CNBC, and ABC News to Channel News Asia and Marketplace have relied on his commentary.
Additionally, at Columbia Business School, Rogers serves as faculty director of digital marketing and digital business strategy programs. He founded and hosts the prestigious BRITE conference on brands, innovation, and technology, which attracts executives from around the world.
Companies including Google, IBM, Visa, Toyota, SAP, GE, and also Pernod Ricard seek Rogers’s insight and counsel. He has developed and delivered strategic workshops for hundreds of companies in more than 60 countries.
In the rapidly evolving digital era, it's crucial for established businesses to avoid the trap of clinging to outdated products and services. Instead, they need to embrace a customer-centric approach and design their offerings around the ever-changing needs of their customers. Drawing on compelling examples from companies such as Disney, John Deere, Nike, and Mastercard, Rogers demonstrates how businesses can chart a path to growth by prioritizing digital change and customer-centricity. Join this enlightening keynote to learn how to navigate the digital landscape and thrive by putting the customer at the forefront of your business strategy, rather than simply "digitizing" old products and services.
Drawing from his global bestseller, "The Digital Transformation Playbook," David Rogers, a renowned expert on digital transformation, presents a fresh perspective on the common failures of digital transformation efforts. In this captivating keynote, Rogers delves into the critical role of organizational change in successful digital transformation. With insights on leadership, culture, resource allocation, innovation, and capabilities, Rogers identifies the root causes of failure in 70% of digital transformation initiatives. He presents a comprehensive five-part framework to rebuild organizations for a future of continuous transformation. Don't miss this must-see talk to gain invaluable insights on navigating the challenges of digital transformation and setting your organization up for success in the digital era.
In today's digital era, the landscape of competition is rapidly changing, with artificial intelligence and new business models disrupting traditional notions of industry boundaries and partnerships. The old rules of competition no longer hold, as firms now compete across fluid sectors and collaborate with former rivals. Strategy has shifted from product-centric approaches to focusing on the value that can be created through platforms and multi-sided business models. In this insightful session, David Rogers presents the new rules of competition in the digital era and equips businesses with practical tools to drive growth and defend their competitive advantage. Don't miss this opportunity to gain valuable insights on navigating the evolving business landscape and staying ahead in the digital age.
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