Speaker & Author, “The Digital Transformation Playbook” Faculty, Columbia Business School
David Rogers, a member of the faculty at Columbia Business School, is a globally‐recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation.
He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).
At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in‐store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co‐host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Toyota, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint‐Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries and delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business.
He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President‐elect of the NY American Marketing Association.
