Founder & CEO, Delivering Happiness. Culture Book Creator and Consultant at Zappos
The New York Times best selling author of The Lean Startup and the mind behind the Lean Startup methodology. Speaker Eric Ries’ business approach enables individuals to test their vision, so that they can adapt it based on the changes taking place around them. Organizations book Eric Ries to learn about the lean startup approach and the importance of using continuous innovation to develop radical success.
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Entrepreneurship speaker Eric Ries is the New York Times best selling author of The Lean Startup, a globally famous book available in several languages. Eric is also the mind behind the Lean Startup methodology. This is a business movement that organizations and individuals are now adopting globally. Eric describes startups as businesses that strive to create something new in the face of uncertainty. Startups are made up of individuals aim to overcome uncertainty and build a sustainable business.
The Lean Startup relies on rapid scientific experimentation and practices that make product development cycles shorter. During these practices, businesses monitor their progress without relying on vanity metrics. The Lean Startup approach helps businesses change paths with agility, by taking one small step at a time. Furthermore, the approach enables individuals to test their vision, so that they can adapt it based on the changes taking place around them.
Speaker Eric Ries’ latest book, The Startup Way, describes how today’s businesses employ entrepreneurial management to grow revenues, change culture, and drive innovation. Eric is also the founder of several startups. Furthermore, he has provided advice on product and business strategy for small and big companies.
In 2015, Eric Ries set up a Kickstarter campaign to create The Leader’s Guide. The campaign ended up being one of the most successful ever on Kickstarter.
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on “validated learning,” rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers really want.
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