Global Expert on Economic and Innovation Policy & Bestselling Author. Professor, University College London
Speaker Fernando Machado is a globally renowned marketer celebrated for his creative approach to brand growth. Currently the Global CMO of NotCo, a disruptive food tech unicorn valued at $1.5 billion, he's recognized for propelling innovation in sectors like dairy, eggs, and meat using AI. With a remarkable career that includes impactful roles at Activision Blizzard and Restaurant Brands International, Fernando's strategic insights and accolades underscore his influential role in reshaping marketing paradigms.
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Marketing speaker Fernando Machado is a prominent global marketer recognized for his strategic prowess in brand growth. Renowned for his belief in leveraging creativity for competitive advantage, he has curated a reputation around innovation, design, and holistic marketing strategies. As the Global Chief Marketing Officer of NotCo, a groundbreaking food tech unicorn valued at $1.5 billion, he pioneers AI-driven disruption in dairy, eggs, and meat sectors simultaneously.
Prior to his role at NotCo, Fernando’s impactful journey included a tenure as CMO at Activision Blizzard. He spearheaded there dynamic marketing for gaming giants like Call of Duty and Overwatch. His seven-year contribution to Restaurant Brands International saw him revitalizing brands like Burger King with purpose, improved quality, and modernized design.
Before NotCo and after two decades at Unilever, where he ascended from intern to impactful leader, Speaker Fernando Machado garnered numerous industry accolades. Adweek twice bestowed him with the Grand Brand Genius title. Business Insider recognized him as one of the top 10 transforming advertising and Forbes’ most influential CMOs globally. His innovative contributions, including Dove’s “Real Beauty Sketches,” cement his legacy as a transformative force in marketing.
Drawing on his experience leading marketing efforts for global brands, Fernando can delve into how innovation can drive success. This topic could explore how to balance consistency with creativity, how to adapt a brand to different cultures and markets, and how to use social media and other digital tools to create a cohesive and engaging brand image.
With a background in managing award-winning advertising campaigns, Fernando is well-placed to discuss the creative process behind them. This talk might cover how to foster a creative environment, how to move from an initial idea to a fully-realized marketing campaign, and how to measure and understand the impact of a creative campaign. Real-world examples from his career could be used to illustrate these concepts.
In a world where technology and customer behaviors are constantly changing, Fernando can provide insights into how marketing professionals can stay ahead of the curve. This talk could look at emerging trends, such as AI-driven marketing, ethical marketing practices, and new social media platforms. It would provide practical advice on how to adapt to these changes and position a brand for future success.
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