The Art of Innovation
The Art of Innovation explains how to create innovative services and products using tactical and practical techniques. Guy uses examples from ice making to telephony to digital photography to expose the truths of innovation. Key principles include: jumping to the next curve, breaking down the barriers, and thinking digitally and acting analogically.
The Art of the Start
The speech about how to create a new company. It reflects the knowledge Guy has gained from Apple, starting multiple companies, working as a venture capitalist, and advising dozens of companies. His book by the same name is the de facto standard for books about entrepreneurship.
The Art of Enchantment
The speech explains how organizations and individuals can change people’s hearts, minds, and actions. Enchantment was a New York Times bestseller.
The Art of Social Media
Guy demystifies social media in this speech and makes social media a useful and powerful marketing tool. Many people believe that Guy’s book by the same name is the best book ever written about social media.
The Lessons of Steve Jobs
Guy is one of the few people in the world who can credibly give this speech. He draws from his experience working for Steve and applies these lessons to business practices.