Guy Kawasaki

Drawing on over 200 interviews with extraordinary people — from scientists and artists to activists and entrepreneurs — and four decades working with Apple, Canva, Google, and Mercedes-Benz, Kawasaki maps the three stages of becoming remarkable: Growth, Grit, and Grace. Fully customizable for any audience and any organization, this is Kawasaki's signature talk, delivered fresh for each event and built around what your specific audience needs to unlock its potential.

In this uniquely interactive format, Kawasaki flips the table — instead of giving a speech, he interviews the executive or leader of your organization on stage, uncovering and highlighting their most remarkable qualities in real time. Kawasaki conducts thorough research beforehand and meets with the executive in advance to craft a personalized experience that resonates deeply with the company's culture and audience. A session that is as memorable for the executive as it is for the room.

What does it take to build products and services that people truly love? Kawasaki draws on his front-row seat at some of the most transformative product launches in history — including the original Macintosh — to share a practical, tactical framework for innovation. From leaping to the next curve to dismantling obstacles between ideas and execution, this keynote equips teams with principles they can apply immediately, illustrated with examples ranging from photography and telephony to digital design.

The definitive speech on launching anything new — a company, a product, a movement, or a team. Kawasaki distills everything he has learned as an Apple evangelist, a founder of multiple tech startups, and a venture capitalist who has evaluated hundreds of early-stage companies. Practical, specific, and packed with the kind of hard truths that save entrepreneurs years of painful detours.

As one of the few people who worked closely with Steve Jobs at Apple, Kawasaki is uniquely positioned to speak about what Jobs actually believed — about product, people, marketing, and excellence — and how those beliefs can be applied to the business challenges leaders face today. Not a hagiography, but a candid, instructive account from someone who was in the room.

Kawasaki demystifies social media and turns it from a distraction into a precision marketing instrument. Drawing on his book widely regarded as the best practical guide to social media ever written, he explains how organizations of any size can build a genuine audience, create content that travels, and use digital platforms to drive real business outcomes rather than vanity metrics.