Howard Behar Keynote Topics
It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks
Howard Behar was the president of Starbucks North America for 21 years, and was a key person for the company as he led the international expansion by opening the first store in Japan. He is one of the people who best knows the secrets behind the success of Starbucks and its meteoric expansion worldwide. During his tenure they went from a few stores to more than 15,000. In this speech, Howard will discuss the strategies that brought Starbucks to disrupt the coffee industry and become one of the largest companies in the world.
Howard Behar has said countless times that Starbucks' real business is not coffee, but people. This type of thinking, instilled throughout the Starbucks model under servant leadership principles, is one of the keys to its success. In this keynote speech, Howard will talk about the importance of serving others, that the boss's role is to make his employees prosper and develop as people to their full potential and the principles of servant leadership.
The secrets of extraordinary customer service
One of the reasons that explain Starbucks success is the great loyalty to the brand that its consumers and clients have. In this conference, Howard will discuss the marketing and consumer experience secrets behind Starbucks' success and how they were able to create such a powerful and beloved brand worldwide.
The importance of organizational culture
Starbucks' organizational culture is based around its values and mission to provide excellent customer service that keeps you coming back over and over again. In this conference, Howard will talk about the importance of people in building a great company and how to establish a clear and successful corporate mission and values that employees want to follow and feel proud of.