Howard Behar

Former President, Starbucks International & President of Starbucks North America for over 20 years

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: Seattle, USA

Howard Behar is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Leadership Speaker Howard Behar
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    Howard Behar

    Former President, Starbucks International & President of Starbucks North America for over 20 years

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: Seattle, USA

    Howard Behar is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Howard Behar Speaker Biography

    Howard Behar is a renowned business keynote speaker, leader, and bestselling author. As a mentor, he influenced the lives of numerous men and women at all stages of their careers.

    Howard’s role at Starbucks

    Howard was first shaped as a leader by his experiences working in his parents Seattle market. He was also schooled in operations and management in consumer-oriented retail business. Above all, he was part of the leadership triumvirate that built the Starbucks brand. As a result of these experiences, Behar became the ultimate “servant leader”. Because of that, he is known for memorable lessons like: The Person Who Sweeps the Floor Should Choose the Broom and Only the Truth Sounds Like the Truth.

    At Starbucks, Behar led the domestic business as President of North America for over 21 years. Moreover, he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. After that, served on the Starbucks Board of Directors for twelve years before retiring.

    Howard Behar nowadays

    Nowadays, Howard serves on the boards of several for-profit and non-profit organizations. These include Education Element, iD Tech, and The School of Leadership Studies at Gonzaga University. And he is also on the advisory boards of Anthos Capital, University of Washington Foundation, and a Trustee for The Sheri and Les Biller Family Foundation.

    Behar lives in Seattle, Washington, with his wife Lynn. He enjoys spending time with his children and five grandchildren. Boating is his favorite hobby, exploring the waterways from Seattle to Alaska.

    Howard Behar: Starbucks business keynote speaker

    Howard is committed to the development and education of our future leaders. He has been a longtime advocate of the Servant Leadership Model. He is also the author of the bestseller It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks (Portfolio, 2008). After publishing the book, Howard started traveling the world as a sought-after keynote speaker sharing the secrets of Starbucks’ success. Because of that, he often travels the world speaking to leaders, corporations, and students. His motivational message inspires everyone to be servant leaders and to lead with their values first.

    In 2016, Howard published his second book: The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First. The book has been described as a parable for business leaders, describing that there is nothing more powerful than a team with passion focusing on now only profits, but on ensuring that everyone around you thrives.

    In short, Howard is a respected leader who has sustained an exceptional work ethic integrity. It’s not a surprise that he has had a profound impact on the life of hundreds or even thousands of people who have been touched by his example.

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    Howard Behar Keynote Topics

    Howard Behar was the president of Starbucks North America for 21 years, and was a key person for the company as he led the international expansion by opening the first store in Japan. He is one of the people who best knows the secrets behind the success of Starbucks and its meteoric expansion worldwide. During his tenure they went from a few stores to more than 15,000. In this speech, Howard will discuss the strategies that brought Starbucks to disrupt the coffee industry and become one of the largest companies in the world.

    Howard Behar has said countless times that Starbucks' real business is not coffee, but people. This type of thinking, instilled throughout the Starbucks model under servant leadership principles, is one of the keys to its success. In this keynote speech, Howard will talk about the importance of serving others, that the boss's role is to make his employees prosper and develop as people to their full potential and the principles of servant leadership.

    One of the reasons that explain Starbucks success is the great loyalty to the brand that its consumers and clients have. In this conference, Howard will discuss the marketing and consumer experience secrets behind Starbucks' success and how they were able to create such a powerful and beloved brand worldwide.

    Starbucks' organizational culture is based around its values ​​and mission to provide excellent customer service that keeps you coming back over and over again. In this conference, Howard will talk about the importance of people in building a great company and how to establish a clear and successful corporate mission and values ​​that employees want to follow and feel proud of.

    Howard Behar Speaking Videos

    Howard Behar – Putting People First The Value Of A Great Culture
    How Howard Behar Used Company Values to Build Starbucks’ Culture