Alexandra Levit
Founder & CEO, Inspiration at Work | Wall Street Journal Columnist | Bestselling Author of Humanity Works & Deep Talent | Workplace Futurist | Thinkers50 Radar
Joe Pine
Co-Creator of The Experience Economy | Author, The Transformation Economy (HBR Press) | Co-Founder, Strategic Horizons LLP | 1,000+ Keynotes in 35+ Countries
Joe Pine gave business the language of the Experience Economy, and with The Transformation Economy he shows leaders where value moves next: helping customers become who they want to be. He offers executives in commoditized markets a clear model for offerings people will pay a premium for, and leaves audiences with frameworks to apply right away.
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Joe Pine biography
Customer experience speaker Joe Pine (B. Joseph Pine II) co-created the Experience Economy, the framework that changed how companies compete for customer time, attention, and money. An author, management advisor, and co-founder of Strategic Horizons LLP, he has spent more than three decades helping organizations climb the ladder of economic value: from commoditized goods and services, to staged experiences, and now to guided transformations.
His landmark book The Experience Economy, written with James H. Gilmore, argued that experiences are a distinct economic offering that deserves its own design, pricing, and strategy. The idea became standard vocabulary in business schools and boardrooms and reshaped practice in retail, hospitality, technology, healthcare, and financial services. Pine is also the author of Mass Customization and a co-author of Authenticity and Infinite Possibility.
From Staging Experiences to Guiding Transformations
His newest book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations (Harvard Business Review Press), makes the case that the strongest competitive position a company can hold rests on who its customers become. Drawing on cases such as Noom, Burning Man, the US Army, and Texas State Technical College, Pine shows how businesses can design offerings that help people improve their health, grow their wealth, deepen their wisdom, or find purpose, and why the outcome itself is what customers will pay for.
Since 1994 Pine has given more than 1,000 presentations in over 35 countries, including the World Economic Forum in Davos, TED, and the Consumer Electronics Show. He lectures in the Strategic Technology Leadership program at Northeastern University’s business school and co-founded the World Experience Organization (WXO) and the European Centre for the Experience and Transformation Economies. His clients have included LEGO, IKEA, IBM, Microsoft, Roche, Walt Disney, Allianz, and the Singapore Tourism Board.
As a speaker, Joe Pine is a natural choice for any event built around customer value, and he is a cornerstone of the Aurum Speakers Bureau roster of customer experience speakers. He tailors each keynote to the audience’s strategic context, relies on vivid company stories rather than abstract theory, and can extend any session into a hands-on workshop so leadership teams leave with a working plan for differentiation that competitors struggle to copy.
Joe Pine Speaking Videos
Joe Pine - Customer Experience
Joe Pine - Welcome to the Experience Economy
Joe Pine Keynote Topics
Goods, services, and even experiences can all be copied. What cannot be copied easily is the lasting change a business helps its customers achieve. Drawing on his Harvard Business Review Press book The Transformation Economy, Joe Pine introduces the next stage of economic value, in which companies guide customers toward their aspirations: better health, greater wealth, deeper wisdom, or a clearer sense of purpose.
Pine walks audiences through real cases and practical design tools for building transformation offerings, explains how to charge for outcomes rather than activities, and shows why this shift unlocks premium pricing, durable loyalty, and growth tied to purpose. The session can be delivered as a keynote or expanded into a workshop.
Every company now competes for the same scarce resources: its customers' time, attention, and money. Building on his landmark bestseller The Experience Economy, Joe Pine shows why staging memorable experiences has become the primary source of differentiation once goods and services turn into commodities.
Audiences learn how to design, present, and stage offerings that engage customers and employees alike, and how to use that engagement to justify higher prices and stand out in crowded markets.
Time is the one resource customers and employees can never get back, yet few organizations manage it strategically. Joe Pine argues that competition now turns on how people experience the time they spend with a company, and that the winners will offer time well spent or, better still, time well invested through transformation.
Leaders leave with a practical framework for rethinking how they claim, use, and reward the time of the people they serve and employ.
Customer experience rarely rises above the experience of the employees who deliver it. Joe Pine turns the principles of the Experience Economy inward and shows how the same design logic that creates memorable customer moments applies to the working relationship itself.
Audiences gain a framework for crafting employee experiences that attract talent, reduce turnover, and inspire the discretionary effort no pay package can buy on its own.
Markets are an abstraction; customers are real individuals. In this provocative session, Joe Pine challenges leaders to drop the logic of mass marketing and practice customering: treating every customer as a unique person and designing offerings, interactions, and relationships around that individual.
Drawing on his pioneering work on mass customization, Pine shows how delivering individually tailored value at scale has moved from niche capability to core requirement for competing today.
Speaker topics
FAQs on Booking Joe Pine
Why Joe Pine?
Few thinkers have changed business practice as directly as Joe Pine. The Experience Economy, which he co-created with James H. Gilmore, has guided strategy, design, and pricing across industries for more than two decades, and The Transformation Economy extends that thinking to the highest form of value: helping customers change their lives for the better. For organizations dealing with commoditization, weak loyalty, or a search for real differentiation, Pine brings depth, clarity, and memorable case studies. Contact Aurum Speakers Bureau to check his availability and tailor a keynote or workshop for your event.
What is the Transformation Economy?
The Transformation Economy is the idea, set out by Joe Pine in his Harvard Business Review Press book of the same name, that the most valuable economic offering is a transformation: a lasting change in the customer, such as better health, greater wealth, more wisdom, or a clearer purpose. Companies that guide customers toward these aspirations can charge for results rather than for goods, services, or time, which makes their offerings far harder to commoditize.
How does the Experience Economy differ from the Transformation Economy?
In the Experience Economy, first described by Joe Pine and James H. Gilmore in 1999, businesses create value by staging memorable experiences that engage customers. In the Transformation Economy, the experience becomes a means rather than an end: the business guides the customer toward a lasting change aligned with their aspirations. Experiences are about time well spent; transformations are about time well invested.
What audiences and events is Joe Pine best suited for?
Joe Pine is especially effective at leadership summits, strategy offsites, customer experience and marketing conferences, and industry events in retail, hospitality and travel, financial services, healthcare and wellness, technology, and education. His sessions also resonate with HR leaders focused on employee experience. Keynotes can be adapted into interactive workshops for executive teams. Aurum Speakers Bureau can help you choose the right topic and format for your audience.
How to book Joe Pine as a keynote speaker?
Aurum Speakers Bureau can help you book Joe Pine as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Joe Pine's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Joe Pine or any other top keynote speaker or celebrity of your choice.
How much is Joe Pine speaking fee?
Joe Pine speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Joe Pine to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Joe Pine.
How can I contact Joe Pine?
We only work with Joe Pine on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Joe Pine and will handle all negotiations, contracts, and logistics associated with having Joe Pine speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Joe Pine for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Joe Pine for a virtual keynote?
Yes, Joe Pine is available for virtual keynotes and webinars. To book Joe Pine for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
