Jonah Berger

Marketing Guru & Best-Selling Author and Expert on Decision Making, Consumer Behavior, Word of Mouth, and How Products and Ideas Become Popular

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: Philadelphia, USA

Jonah Berger is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Jonah Berger
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    Jonah Berger

    Marketing Guru & Best-Selling Author and Expert on Decision Making, Consumer Behavior, Word of Mouth, and How Products and Ideas Become Popular

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: Philadelphia, USA

    Jonah Berger is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Jonah Berger Speaker Biography

    Jonah Berger is a sought-after marketing speaker and bestselling author of Contagious, Invisible Influence, and The Catalyst. He is a marketing professor at the Wharton School at the University of Pennsylvania. His work revolves on answering the following questions: Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral science that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior.
    His best-selling book, Contagious: Why Things Catch On, reveals the secret science behind word-of-mouth and social transmission and is one of the most celebrated marketing books of the last decade. Over a million copies of his books are in print in over 35 countries around the world. In his second bestseller, The Catalyst: How to Change Anyone’s Mind, Berger introduces a revolutionary approach to become a catalyst by removing barriers, and offers readers the five hidden factors that impede change. In Invisible Influence: The Hidden Forces that Shape Behavior, Berger shows readers how they can become more influential and better at motivating themselves and others. The book spent more than three months on the New York Times bestseller list and has been translated to over 25 languages.
    Besides his books, he has published dozens of articles in top-tier academic journals. Furthermore, his work frequently appears in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Also, he has been named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.
    Dr. Berger has helped hundreds of companies like Apple, Google, Nike, and GE get their products, services, and ideas to catch on. He’s helped Facebook launch new hardware, the Bill & Melinda Gates Foundation sharpen messaging, and small start-ups, political campaigns, and nonprofit organizations change minds and drive action. He’s also keynoted hundreds of major conferences and events like SXSW and Cannes Lions, and spoken to audiences from 10 to 10,000 people around the world.
    He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.

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    Jonah Berger Keynote Topics

    Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? In this keynote speech, based on his bestselling book, Jonah introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst.

    Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? In this session, based on his international bestselling book, marketing expert Jonah Berger will show you how. Invisible Influence spent more than three months on the New York Times bestseller list. It was also a Wall Street Journal and Washington Post bestseller and has been translated into over 25 languages.

    In this speech, marketing expert Jonah Berger reveals the secret science behind why products, services, and ideas become popular. Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this session will explain why, and show you how to leverage these ideas to craft contagious content. Contagious was New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book.

    Jonah Berger Speaking Videos

    Jonah Berger – Invisible Influence and Winning
    Jonah Berger - Contagious: Why Things Catch On