George P. Smith
The Nobel Prize in Chemistry 2018
The nature of communication and the character of influence have changed, and speaker Jonah Berger studies the nuance of those changes. Above all, he is interested in learning why some people and ideas exert outsized influence, while others languish. Berger’s insights have made him a universally popular author, consultant, and speaker. Events wishing to uncover the hidden mechanisms of marketing success book Berger for enlightening keynote addresses.
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Marketing speaker Jonah Berger studies the reasons why ideas catch on, online content becomes viral, and brand messaging gets results. As a keynote speaker, Jonah Berger has enlightened audiences of 10 and 10,000, from SXSW to small academic events.
Why do some ideas take hold of consumers’ imaginations while others founder? What hidden factors shape consumer behavior, and how can marketers use them? Jonah Berger investigates those questions as a professor at the Wharton School and in his immensely popular books.
Berger’s books have been translated into more than 35 languages and sold more than a million copies. Contagious: Why Things Catch On was an immediate bestseller and a groundbreaking analysis of social data transmission. Invisible Influence examines the often-overlooked role of social influence in our daily lives. The Catalyst demonstrates how influence is achieved not by overpowering one’s audience but by removing barriers to change.
He also is a regular contributor to the Harvard Business Review, the New York Times, the Wall Street Journal, and other publications. Berger’s scholarly work has appeared in dozens of academic journals.
Corporations including Google, Microsoft, LinkedIn, Coca-Cola, and Citibank hire Berger as a marketing and leadership consultant. He also consults with startups, nonprofits, and political campaigns to sharpen their messaging and focus their outreach. The American Management Association has honored Berger as one of its top 30 leaders in business. Fast Company named him one of the most creative people in business.
Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? In this keynote speech, based on his bestselling book, Jonah introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst.
Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? In this session, based on his international bestselling book, marketing expert Jonah Berger will show you how. Invisible Influence spent more than three months on the New York Times bestseller list. It was also a Wall Street Journal and Washington Post bestseller and has been translated into over 25 languages.
In this speech, marketing expert Jonah Berger reveals the secret science behind why products, services, and ideas become popular. Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this session will explain why, and show you how to leverage these ideas to craft contagious content. Contagious was New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book.
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