Marketing Speaker Jonah Berger

Jonah Berger

Marketing Guru & Best-Selling Author and Expert on Decision Making, Consumer Behavior, Word of Mouth, and How Products and Ideas Become Popular

The nature of communication and the character of influence have changed, and speaker Jonah Berger studies the nuance of those changes. Above all, he is interested in learning why some people and ideas exert outsized influence, while others languish. Berger’s insights have made him a universally popular author, consultant, and speaker. Events wishing to uncover the hidden mechanisms of marketing success book Berger for enlightening keynote addresses.

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    Jonah Berger biography

    Marketing speaker Jonah Berger studies the reasons why ideas catch on, online content becomes viral, and brand messaging gets results. As a keynote speaker, Jonah Berger has enlightened audiences of 10 and 10,000, from SXSW to small academic events.

    Why do some ideas take hold of consumers’ imaginations while others founder? What hidden factors shape consumer behavior, and how can marketers use them? Jonah Berger investigates those questions as a professor at the Wharton School and in his immensely popular books.

    Berger’s books have been translated into more than 35 languages and sold more than a million copies. Contagious: Why Things Catch On was an immediate bestseller and a groundbreaking analysis of social data transmission. Invisible Influence examines the often-overlooked role of social influence in our daily lives. The Catalyst demonstrates how influence is achieved not by overpowering one’s audience but by removing barriers to change.

    Jonah Berger’s latest book, Magic Words: What to Say to Get Your Way, investigates the significant impact of specific words on persuasion and influence, offering strategies to enhance communication effectiveness across various professional and personal contexts.

    He also is a regular contributor to the Harvard Business Review, the New York Times, the Wall Street Journal, and other publications. Berger’s scholarly work has appeared in dozens of academic journals.

    Corporations including Google, Microsoft, LinkedIn, Coca-Cola, and Citibank hire Berger as a marketing and leadership consultant. He also consults with startups, nonprofits, and political campaigns to sharpen their messaging and focus their outreach. The American Management Association has honored Berger as one of its top 30 leaders in business. Fast Company named him one of the most creative people in business.

    Jonah Berger Speaking Videos

    Jonah Berger - Contagious: Why Things Catch On
    Jonah Berger – Invisible Influence

    Jonah Berger Keynote Topics

    Language is our tool for persuasion, connection, and change. Through Berger's expert lens, learn the secrets behind the words that command attention, foster deep connections, and propel actions forward. "Magic Words" leverages the latest in machine learning and linguistic analysis to offer unparalleled insights into effective communication.

    Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? In this keynote speech, based on his bestselling book, Jonah introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst.

    Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? In this session, based on his international bestselling book, marketing expert Jonah Berger will show you how. Invisible Influence spent more than three months on the New York Times bestseller list. It was also a Wall Street Journal and Washington Post bestseller and has been translated into over 25 languages.

    In this speech, marketing expert Jonah Berger reveals the secret science behind why products, services, and ideas become popular. Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this session will explain why, and show you how to leverage these ideas to craft contagious content. Contagious was New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book.

    FAQs on Booking Jonah Berger

    How to book Jonah Berger as a keynote speaker?
    Aurum Speakers Bureau can help you book Jonah Berger as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Jonah Berger's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Jonah Berger or any other top keynote speaker or celebrity of your choice.
    How much is Jonah Berger speaking fee?
    Jonah Berger speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Jonah Berger to deliver a keynote speech for your event, please fill out the contact form or email us at with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Jonah Berger.
    How can I contact Jonah Berger?
    We only work with Jonah Berger on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Jonah Berger and will handle all negotiations, contracts, and logistics associated with having Jonah Berger speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Jonah Berger for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
    Can I book Jonah Berger for a virtual keynote?
    Yes, Jonah Berger is available for virtual keynotes and webinars. To book Jonah Berger for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.