Jonas Kjellberg

Jonas Kjellberg is one of Europe’s most consequential serial entrepreneurs — a builder of category-defining companies whose career spans the peer-to-peer revolution of the early internet, the disruption of global telecommunications, and a new frontier in circular business models. He does not speak about disruption from the outside; he has engineered it multiple times, at scale, across industries that looked nothing like each other until he arrived.

Digital transformation speaker Jonas Kjellberg is best known as a co-creator of Skype, where he joined the founding team and rose to Managing Director — the operational equivalent of CEO — personally building and leading the sales organization responsible for over 90% of the company’s revenue. Under his leadership, Skype dismantled the economics of the global telecom industry before being acquired by eBay for $2.6 billion. The Skype story is the one audiences know, but it is only the opening chapter of a career that has never stopped compounding.

What followed was a portfolio of ventures and investments that reads as a masterclass in identifying inflection points. Kjellberg founded Campuz Mobile, acquired by Vodafone; launched Player.io, sold to Yahoo; and served as Chairman of the Board at iCloud, subsequently acquired by Apple. As head of internet investments at Kinnevik AB, he helped transform the firm into a global powerhouse — backing companies including Zalando and Rocket Internet before they became household names. He later joined BCG Digital Ventures as Head of Nordic operations, where he worked at the intersection of corporate strategy and startup-speed execution for some of the world’s most influential companies. Throughout, he has co-authored the Gear Up series of books with professors from Harvard and Stanford, frameworks for entrepreneurship and business creation now taught at Stanford University and the Stockholm School of Economics.

NORNORM: Proving the Circular Economy at Scale

Kjellberg’s most recent venture is his most ambitious. In 2020, he co-founded NORNORM — a subscription-based, fully circular office furnishing service backed by Inter IKEA and operating across 15-plus European markets. The premise is radical simplicity: instead of buying office furniture, companies subscribe to it. NORNORM installs, maintains, refurbishes, and recirculates every piece — extending furniture lifespan from an industry average of six years to potentially thirty, and reducing CO₂ emissions by up to 70% versus conventional purchasing. Clients include Netflix, Volvo, Electrolux, and Klarna. The company has raised over €160 million in total funding and is on track for profitability in its core European markets.

As a speaker, Jonas Kjellberg brings something rare to senior audiences: the lived authority of someone who has co-created a platform used by hundreds of millions of people, backed the companies that defined a generation of European tech, and is now building proof that circular business models can outcompete linear ones. His keynotes are practical, candid, and rooted in the failures and breakthroughs of 40-plus ventures. For organizations navigating digital transformation, growth strategy, or the shift to sustainable business models, there are few voices on the global circuit with deeper and more directly applicable experience.