Jorge Valdano

General Manager of Real Madrid CF (2000-2004 & 2009-2011); Elite coach and Football Legend

Speaker Fee Range: Please inquire for fees

Travels From: Madrid, Spain

Jorge Valdano is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Sports Speaker Jorge Valdano
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    Jorge Valdano

    General Manager of Real Madrid CF (2000-2004 & 2009-2011); Elite coach and Football Legend

    Speaker Fee Range: Please inquire for fees

    Travels From: Madrid, Spain

    Jorge Valdano is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Jorge Valdano Speaker Biography

    Jorge Valdano is a sought-after sports speaker on leadership, team-work and motivation. He is a pioneer in establishing relationships between the worlds of sport and business. Jorge Valdano is a key figure for understanding how management, elite sport and talent management work together.

    In his talks he speaks about leadership and creating a common team vision to share aims. Everything revolves around the vision (born out of a dream), state of mind, motivation (key in a team and what influences it) and talent management (to get the best performance out of a group we must discover the talents each member has).

    He played with the Argentina national team that won the World Cup in Mexico in 1986. When he played with Real Madrid the team won two Spanish Leagues and another with him as coach, along with two UEFA cups.

    “A team is a state of mind” – says Jorge Valdano, in his motivational speeches. His most popular talk is “the 11 Powers of the Leader”, where he talks about the tools that every manager, coach, or president of a company can and must use to motivate its players, team members and employees.

    He also served as General Manager of Real Madrid on two occasions, from 2000 to 2004 and from 2009 to 2011, during which times Florentino Pérez was the club’s President. While heading up this club, Jorge put in place a new organization and management system.

    In 1999, together with Andoni Zubizarreta and Juan Antonio Corbalán he started the consultancy firm Makeateam, which specializes in transferring the values of sport to corporate organizations. He left management in 2013 in order to devote his full attention to giving talks.

    Jorge has also served as General Manager of the Escuela de Estudios Universitarios (School of University Studies) that specializes in higher education, created by an agreement between Real Madrid and the Universidad Europea de Madrid (European University of Madrid).

    In addition he works with various media such as Cadena SER (Spain’s premier radio network), La Sexta, (national television’s channel 6), the newspaper El País, online sports daily Marca, Telemadrid (public television station) and TV network Televisión Azteca, making frequent appearances.

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    Jorge Valdano Keynote Topics

    In this speech, the former footballer and former General Manager of Real Madrid, Jorge Valdano, will share with us his experiences in elite sports to talk about leadership, motivation and teamwork.

    In his opinion, every team is based on "a state of mind", and based on this he will explain what characteristics he believes a leader must have in order to manage a high-performance team well. Valdano will divide the characteristics into 11 great qualities: hope, passion, humility, credibility, curiosity, talent, style, words, the locker room, simplicity and success. To illustrate each of them, he will put examples based on specific moments or representative players from the world of soccer.

    In this speech, the former General Manager for Real Madrid between 2000 and 2004 and from 2009 to 2011, Jorge Valdano, will tell us how he made a winning team and how he was able to completely transform the club during his tenure.

    Few remember it, but under his mandate the "Galactic" Real Madrid was hatched, with very prominent names such as Zinedine Zidane, David Beckham, Ronaldo or Luís Figo, among others. These signings and the union of everyone in the same team caused a change in the way of understanding the clubs and the football business as it went from a purely sports bet to one in which marketing, communication, profitability and global media relevance were also taken into account.

    Teamwork is one of the main assets of any company or organization that wants to improve internally and one of the most difficult to achieve. In this speech, the ex-member of Argentina's national soccer team and Real Madrid, Jorge Valdano will talk to us about what exactly we need to achieve highly effective and decisive teamwork. He will share the importance of commitment and doing something you really believe in, makes you feel committed to it and that attitude spreads to the whole group. We will also see the value of a true leader and what he must do to stimulate his team. During the speech, he will share real anecdotes from his time as a player and also with his experiences as general manager of Real Madrid.

    As Jorge Valdano itself has told in many interviews about the work he carried out as General Manager of Real Madrid between 2000 and 2004 and from 2009 to 2011, "sometimes you have to make decisions that are not pleasant".

    In this speech, Jorge Valdano will delve into one of the topics that has the most impact on any company, decision-making and the impact they have both internally and externally. Leaning on practical examples and putting the public in context, it will demonstrate the impact that a decision made on time can have compared to a decision made too late or too soon. He will also talk about finding a way to identify the right moment for each crucial decision.

    Jorge Valdano Speaking Videos

    Jorge Valdano