Magnús Scheving Speaker Biography

Motivational speaker Magnús Scheving is the textbook definition of “self-made man”, an entrepreneur that’s set his sights far and wide—and conquered every field he’s ventured in. From his humble beginnings in rural Iceland, through his impressive athletic career, to becoming a fixture in over 500 million homes worldwide through the TV series he created, Magnús has remained driven and motivated, constantly striving for self-improvement, success and the ultimate goal of improving the lives of people the world over.

Magnús is best known as «Sportacus», the lead role of his hit series LazyTown, from which he is also the creator. LazyTown is an entertainment brand dedicated to motivating families to make healthy choices. The TV series that he writes, directs and produces has been broadcast in more than 170 countries and won numerous awards, including a BAFTA and the renowned US Telly Awards, as well as receiving two Emmy nominations, among other accolades.

Magnús has also received his fair share of awards for his personal achievements. After winning two European Championship titles, he was crowned Iceland’s Athlete of the Year. He has furthermore been bestowed the title Iceland’s Marketing Man of the Year and Entrepreneur of the Year, and was awarded the Nordic Public Health Prize by the prestigious Nordic Council, the PROTOS Communication award in Mexico and for promoting healthy living in Spain from the MDF. Most recently, he accepted an Export Award from the President of Iceland.

His prowess has not gone unnoticed. Since the global success of the LazyTown brand and its subsequent acquisition by Turner Enterprise (where he was named CEO), Magnús has been drafted in by world leaders such as Michelle Obama, David Cameron, Chile’s First Lady Cecilia Morel and former Mexican President Felipe Calderón to collaborate on campaigns tackling child obesity. He has furthermore been enlisted by organizations such as the European Commission and the United Nations to promote health and active lifestyles in general.

CEO, Athlete, entrepreneur, entertainer, actor, creative— Magnús Scheving has throughout his thirty year career been a sought after motivational speaker and motivator. Addressing businesses, institutions, academia and organizations, he manages to imbue every audience with his remarkable energy and spirit, captivating and revitalizing every crowd he addresses.

Magnús’s speaking engagements are wholly unique affairs, where he employs his athletic prowess and tightly honed performance skills to relay the experience and insights gathered throughout his successful career, creating an unparalleled experience.

Magnús Scheving Keynote Topics

LazyTown - The journey of a personal mission turned into a global brand

In this keynote speech, motivational speaker Magnús Scheving will tell his incredible history creating LazyTown from his native Iceland to becoming a global phenomenon. The speech will address aspects such as:

· How can we stay creative? How to accept the risk and get out of your comfort zone.
· The role of a leader in developing a recognizable and enduring style for the brand
· Re-define what profit means - business ethics that go beyond the economic aspects
· Cultivating positive attitudes for your business to flourish

Personal Empowerment

In this speech the successful businessman & entrepreneur Magnús Scheving will empower your audience so that they can improve in all aspects of their lives. Thanks to his experience of more than 30 years educating and motivating people to make the right decisions, Scheving will apply his leadership, motivation and team management skills to share the foundations and knowledge that everyone must have to empower themselves. With his innate ability to connect with people, Magnús will get the audience involved and engaged from beginning to end.

Health & marketing

In this speech, the entrepreneur and creator of the LazyTown series, Magnús Scheving, will talk about how he managed to transform an idea to promote children's nutrition and health into a respected global brand. Your audience will learn first-hand how the series and brand creation process went, as well as discovering how communication and marketing were focused, which allowed the series to be taken from Iceland to more than 180 countries around the world.

Going Beyond Profits: Social Entrepreneurship for the Greater Good

The producer, creator and star of LazyTown, Magnús Scheving has two very clear premises in his life, "Profitability and responsibility go hand in hand" and "True success is achieved when everyone wins." Thanks to them, he has achieved many national and international successes starting from his native Iceland and has managed to generate really good habits for all the viewers of the series. This achievement was possible due to the great social commitment that the series has as it evokes its viewers to improve themselves by promoting values such as effort, help or camaraderie apart from sport.