Magnús Scheving

Flaming ball of energy Magnús Scheving is the textbook definition of “self-made man,” an entrepreneur that’s set his sights far and wide—and conquered every field he’s ventured in. From his humble beginnings in rural Iceland, through his impressive athletic career, to becoming a fixture in over 500 million homes worldwide through the TV series he created, Magnús has remained driven and motivated, constantly striving for self-improvement, success and the ultimate goal of improving the lives of people the world over.

Magnús is best known as the creator and star of LazyTown, an entertainment brand dedicated to motivating3,* families to make healthy choices. The TV series that he writes, directs and produces has been broadcast in more than 170 countries and won numerous awards, including a BAFTA and the renowned US Telly Awards, as well as receiving two Emmy nominations, among other accolades.

Magnús has also received his fair share of awards for his personal achievements. After winning two European Championship titles, he was crowned Iceland’s Athlete of the Year. He has furthermore been bestowed the title Iceland’s Marketing Man of the Year and Entrepreneur of the Year, and was awarded the Nordic Public Health Prize by the prestigious Nordic Council, the PROTOS Communication award in Mexico and for promoting healthy living in Spain from the MDF. Most recently, he accepted an Export Award from the President of Iceland.

His prowess has not gone unnoticed. Since the global success of the LazyTown brand and its subsequent acquisition by Turner Enterprise (where he was named CEO), Magnús has been drafted in by world leaders such as Michelle Obama, David Cameron, Chile’s First Lady Cecilia Morel and former Mexican President Felipe Calderón to collaborate on campaigns tackling child obesity. He has furthermore been enlisted by organizations such as the European Commission and the United Nations to promote health and active lifestyles in general.

CEO, Athlete, entrepreneur, entertainer, actor, creative— Magnús Scheving has throughout his thirty year career been a sought after public speaker and motivator. Addressing businesses, institutions, academia and organizations, he manages to imbue every audience with his remarkable energy and spirit, captivating and revitalizing every crowd he addresses.

Magnús’s speaking engagements are wholly unique affairs, where he employs his athletic prowess and tightly honed performance skills to relay the experience and insights gathered throughout his successful career, creating an unparalleled experience.