
Peter Fader
Professor of Marketing, the Wharton School of the University of Pennsylvania; Author of The Customer Centricity Playbook
Best-Selling Author and Expert on Habit-Forming Technology
Speaker Fee Range: Please inquire for fees
Travels From: New York, USA
Nir Eyal is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.
Want to book Nir Eyal for your event? Please provide the info below and we’ll get in touch within 24h:
Speaker Fee Range: Please inquire for fees
Travels From: New York, USA
Nir Eyal is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.
Keynote speaker and best-selling author Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir Eyal is also the best-selling author of Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon. Additionally, it was voted as one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “timely reading, a smart, thorough look at getting traction in a world of distractions – the best business book of 2019.” In addition to blogging at NirAndFar.com, Eyal’s writing has been featured in The Harvard Business Review, Time Magazine, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University. As a popular technology speaker, Nir Eyal talks about how companies can use the latest trends and tricks used by the big tech giants like Facebook, Whatsapp or Twitter to create habits in their users to use their products everyday.
Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.
Professor of Marketing, the Wharton School of the University of Pennsylvania; Author of The Customer Centricity Playbook
Co-Host, MythBusters & Special Effects Designer. Author, Every Tool is a Hammer
2014 Nobel Peace Prize Winner & Child Rights Activist
Chief Security Officer & Chief Strategist at Security Mentor Inc. Former CSO, City of Michigan
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