Business, behaviour and the brain
Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
What makes some technology so habit-forming?
About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.