Technology speaker Nir Eyal is a pioneer when it comes to consulting, writing, and teaching about the interlinking of technology, business, and psychology. Nir Eyal is the founder of two tech companies and has also lectured at the Hasso Plattner Institute of Design at Stanford and the Stanford Graduate School of Business

Eyal’s area of interest is behavioral engineering, which integrates behavioral science to assist software designers in creating solutions that help companies gain a competitive advantage. He has delivered several speeches and has written books that have achieved best-seller status. His work has featured in publications such as Harvard Business Review, The Atlantic, and Fast Company.

In 2014 Nir released his book, Hooked: How to Build Habit-Forming Products. The book became a Wall Street Journal bestseller. Eyal’s “Hooked Model” is an attempt to generate habitual behavior in consumers by building products that have recurring loops that start with a trigger and consist of many actions and rewards until customers are hooked.

He also released Indistractable: How to Control Your Attention and Choose Your Life. Nir co-wrote the book with Julie Li and published it in 2019.

Indistractable won the Outstanding Works of Literature Award in 2019. Amazon considered it one of the Best Business and Leadership Books of 2019. Furthermore, Audible vote the book as one of the Best Personal Development Books of that year. The Globe and Mail also praised Indistractable, considering it the best business book of 2019.

Nir regularly writes articles on NirAndFar.com. Additionally, Time Magazine, The Harvard Business Review, and Psychology Today have all featured his writing.

When it comes to plans to regulate habit-forming technology, Eyal has been vocal in his opposition. Nir claims that it is each individual user’s obligation to regulate their own habits. Speaker Nir Eyal often discusses how corporations may influence people’s daily routines by creating habits through Facebook, Twitter, or Whatsapp.