Founder of Blue Zones & World Renowned Explorer
One of the world’s top management gurus. Speaker Renee Mauborgne co-wrote the Blue Ocean Strategy, the best business book of the past ten years, which has sold more than 2 million copies worldwide. Organizations book Renee Mauborgne to learn about the Blue Ocean Strategy, creating a leap in value at lower costs, developing a business strategy that stands out, and shifting from red ocean to blue ocean.
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Change Management speaker Renee Mauborgne is a professor and Distinguished Fellow at INSEAD, the second biggest business school in the world. Furthermore, she is the INSEAD Blue Ocean Strategy Institute Co-Director.
Moreover, Renee is a HBCUs member and a World Economic Forum’s fellow. Renee has often contributed to the Harvard Business Review, writing best selling articles together with W. Chan Kim. In fact, their Fair Process and Value Innovation articles are considered some of the best ever written on Harvard Business Review. Renee and Chan have also written for The New York Times, The Wall Street Journal, and The Financial Times.
Additionally, speaker Renee Mauborgne has written for Management Science, Strategic Management Journal, Organization Science, and many more. Renee has also co-written the Blue Ocean Strategy, the top business book of the past ten years. The book has sold more than 2 million copies, is available in 42 languages, and has won the Best Business Book of 2005 Prize. That same year, Amazon.com listed the book as one of the Top Ten Business Books of 2005. Despite the passage of time, the strategies and ideas in question remain as relevant today as they ever were.
Thousands of companies around the world have used the Blue Ocean Strategy as a blueprint for strategic success. The book encourages readers to stop fighting their competitors and instead focus on new market spaces that can offer growth. In 2008, Renee obtained the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. Renee also received the Eldridge Haynes Prize. In 2011, she came second in the Thinkers50 list of the world’s top management gurus. At last, W. Chan Kim and Renee Mauborgne ranked #1 as the world’s top business thinkers at the 2019 Thinkers50 list. They are currently ranked #3 in the world, as per the latest 2021 list.
Throughout her career, Renee has won several other awards, all thanks to her business strategy knowledge and her leadership skills.
In her talk, the co-founder of the Blue Ocean Strategy and bestselling author Renee Mauborgne discusses the principles and concepts of the Blue Ocean Strategy, including how companies can create new demand and unlock new sources of value, in order to achieve sustainable growth. She also provides practical examples of how the Blue Ocean Strategy has been successfully implemented by businesses in a variety of industries.
In this talk, Renee Mauborgne discusses how organizations can shift their focus from competing in existing, crowded market spaces, known as "red oceans," to creating new market spaces, known as "blue oceans." She provides an overview of the principles and concepts of the Blue Ocean Strategy and offers practical tips and examples for implementing the strategy in order to achieve sustainable growth. Mauborgne also addresses common challenges and obstacles that organizations may face when trying to shift from a red ocean to a blue ocean.
In this talk, Renee Mauborgne explores the concept of creating a "leap in value" for customers at lower costs for the organization. She discusses the principles and strategies of the Blue Ocean Strategy and how it can be used to achieve this goal. Mauborgne provides practical examples of companies that have successfully implemented the Blue Ocean Strategy to create new market spaces and achieve sustainable growth. She also offers tips and guidance for organizations looking to create a leap in value at lower costs.
In this talk, Renee Mauborgne discusses how to create a business strategy that sets your organization apart from competitors. She introduces the concept of the Blue Ocean Strategy and explains how it can be used to create new market spaces, known as "blue oceans," where competition is minimal. Mauborgne provides practical examples of companies that have successfully implemented the Blue Ocean Strategy, and offers tips and guidance for organizations looking to develop their own unique business strategy. She also addresses common challenges and obstacles that organizations may face when trying to create a business strategy that sets them apart.
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