Rita McGrath

Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Bestselling Author

$20,000 - $50,000 USD
New York, USA
Rita McGrath

    REQUEST AVAILABILITY

    Want to book Rita McGrath for your event? Please provide the info below and we’ll get in touch within 24h:

      Rita McGrath Speaker Biography

      Rita McGrath Keynote Topics

      The End of Competitive Advantage & The New Strategy Playbook
      For years, the ultimate goal of strategy was presumed to be a ‘sustainable’ competitive advantage. Strategy when advantages are not sustainable, however, can be just as powerful. It does require completely different approaches to budgeting, resources, and talent management, as well as an increased emphasis on creating a pipeline of innovations. This talk describes some of the counter-intuitive aspects of dynamic strategies, for example that it may make sense to sub-optimize some processes in the interests of preserving flexibility.
      5 Ways To Tell if Your Innovation Process Is Dysfunctional
      Even with the best of intentions, it is very easy for firms to mismanage their innovation process, often because they apply the disciplines from the core business to this fragile, uncertain, different process. This leads to the following symptoms of a broken innovation capability:
      1. Episodic innovation
      2. Resources held hostage
      3. Innovations squeezed into the existing organizational structure
      4. Decision-makers isolated from customers’ experiences; with too little diversity of thought
      5. Treating assumptions like knowledge

      In this talk, McGrath describes each issue and offers examples both of firms that have fallen victim to these problems and some that have overcome them. If desired, a detailed personal case study of what went wrong at Nokia can be incorporated.
      Learning To Live With Complexity
      Business has always been unpredictable and surprising, and the systems in business have always been complex. But due to the IT revolution, complexity affects everything—products, supply chains, organizations. This makes managers’ jobs far more difficult. It is harder to make sense of what is going on, make predictions about the future, and place bets. Complex systems go beyond the merely complicated because you can’t predict what is going to happen just from knowing the initial conditions. Our analytical tools have not kept up.

      Rita McGrath Speaking Videos

      Rita McGrath on Constantly Reconfiguring and Adapting Your Business
      Rita McGrath: Want a competitive edge? Ignore stability.
      Rita McGrath

        REQUEST AVAILABILITY

        Want to book Rita McGrath for your event? Please provide the info below and we’ll get in touch within 24h:

          Rita McGrath

          Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Bestselling Author

          $20,000 - $50,000 USD
          New York, USA

          Rita McGrath is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

          Rita McGrath Keynote Topics

          The End of Competitive Advantage & The New Strategy Playbook
          For years, the ultimate goal of strategy was presumed to be a ‘sustainable’ competitive advantage. Strategy when advantages are not sustainable, however, can be just as powerful. It does require completely different approaches to budgeting, resources, and talent management, as well as an increased emphasis on creating a pipeline of innovations. This talk describes some of the counter-intuitive aspects of dynamic strategies, for example that it may make sense to sub-optimize some processes in the interests of preserving flexibility.
          5 Ways To Tell if Your Innovation Process Is Dysfunctional
          Even with the best of intentions, it is very easy for firms to mismanage their innovation process, often because they apply the disciplines from the core business to this fragile, uncertain, different process. This leads to the following symptoms of a broken innovation capability:
          1. Episodic innovation
          2. Resources held hostage
          3. Innovations squeezed into the existing organizational structure
          4. Decision-makers isolated from customers’ experiences; with too little diversity of thought
          5. Treating assumptions like knowledge

          In this talk, McGrath describes each issue and offers examples both of firms that have fallen victim to these problems and some that have overcome them. If desired, a detailed personal case study of what went wrong at Nokia can be incorporated.
          Learning To Live With Complexity
          Business has always been unpredictable and surprising, and the systems in business have always been complex. But due to the IT revolution, complexity affects everything—products, supply chains, organizations. This makes managers’ jobs far more difficult. It is harder to make sense of what is going on, make predictions about the future, and place bets. Complex systems go beyond the merely complicated because you can’t predict what is going to happen just from knowing the initial conditions. Our analytical tools have not kept up.

          Rita McGrath Speaking Videos

          Rita McGrath on Constantly Reconfiguring and Adapting Your Business
          Rita McGrath: Want a competitive edge? Ignore stability.

          To inquire about Rita McGrath's availability and fees to speak at your event, please fill out the form and we will contact you as soon as possible:

            Para consultar la tarifa de Rita McGrath y su disponibilidad para participar en su próximo evento, por favor rellene el formulario y le contactaremos lo antes posible: