Rita McGrath

Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Bestselling Author

Speaker Fee Range: $20,000 - $50,000 USD

Travels From: New York, USA

Rita McGrath is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Management Speaker Rita McGrath
REQUEST AVAILABILITY

Want to book Rita McGrath for your event? Please provide the info below and we’ll get in touch within 24h:

    Rita McGrath

    Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Bestselling Author

    Speaker Fee Range: $20,000 - $50,000 USD

    Travels From: New York, USA

    Rita McGrath is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    Rita McGrath Speaker Biography

    Sought-after speaker Rita McGrath is a best-selling author and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.

    Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed. Rita McGrath is a highly sought-after speaker at exclusive corporate events around the globe, now in virtual formats!

    Rita is the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity.

    Previously in her career, Rita served as an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs.

    She is married and is proud to be the mother of two delightful grownups.

    Rita McGrath Keynote Topics

    For years, the ultimate goal of strategy was presumed to be a ‘sustainable’ competitive advantage. Strategy when advantages are not sustainable, however, can be just as powerful. It does require completely different approaches to budgeting, resources, and talent management, as well as an increased emphasis on creating a pipeline of innovations. This talk describes some of the counter-intuitive aspects of dynamic strategies, for example that it may make sense to sub-optimize some processes in the interests of preserving flexibility.

    Even with the best of intentions, it is very easy for firms to mismanage their innovation process, often because they apply the disciplines from the core business to this fragile, uncertain, different process. This leads to the following symptoms of a broken innovation capability:
    1. Episodic innovation
    2. Resources held hostage
    3. Innovations squeezed into the existing organizational structure
    4. Decision-makers isolated from customers’ experiences; with too little diversity of thought
    5. Treating assumptions like knowledge

    In this talk, McGrath describes each issue and offers examples both of firms that have fallen victim to these problems and some that have overcome them. If desired, a detailed personal case study of what went wrong at Nokia can be incorporated.

    Business has always been unpredictable and surprising, and the systems in business have always been complex. But due to the IT revolution, complexity affects everything—products, supply chains, organizations. This makes managers’ jobs far more difficult. It is harder to make sense of what is going on, make predictions about the future, and place bets. Complex systems go beyond the merely complicated because you can’t predict what is going to happen just from knowing the initial conditions. Our analytical tools have not kept up.

    Rita McGrath Speaking Videos

    Rita McGrath on Constantly Reconfiguring and Adapting Your Business
    Rita McGrath: Want a competitive edge? Ignore stability.