In today's world, consumers have millions of options to choose any product or service they want to buy. But we also have very little time, and we want everything fast. In this context, Seth Godin, marketing guru, says that our logical choice is to ignore the most common and boring options. In this conference, he will reveal why bad ideas or even strange ideas are better for capturing our clients' attention and will succeed more than boring and conservative ideas. It's time to make your products and services go viral.

In his worldwide bestselling book "Tribes," Seth Godin argues that the Internet age has erased all barriers that previously affected us, whether geographic, time, or even economic. Blogs and social networks mean that anyone who is an expert in their field, be it wine, sports shoes, travel or any other topic you can think of, can get many followers interested in the same things. These new "tribal chiefs" can reap huge financial benefits by leading their tribe and taking advantage of online marketing to discuss their passions and hobbies. In this keynote speech, Seth will discuss all of these trends and the future of online marketing and leadership

This keynote speech is based on one of Seth Godin's bestselling books, "This is Marketing," where he argues that marketing should not be used to solve problems in your companies and organizations, but should be used to solve customer problems. In this fun conference, Seth will talk about current marketing trends and give his insight on the future of marketing.

In his most popular bestselling book "The Purple Cow", Seth Godin disrupted marketing by claiming that the rules of traditional marketing were out of date. The four "P's" of price, product, promotion and place no longer work for one reason: the consumer's mind is saturated. In order for our products and services to survive in today's world and be visible, we must make them extraordinary and make them very different from our competitors. In this conference, Seth Godin, marketing guru, will tell us how to do it.