Stories are incredibly powerful: the help business leaders influence without relying on authority; build fast rapport and change minds and inspire action.

Shawn Callahan, founder of Anecdote - the world's largest company on business storytelling - will teach you in this keynote speech practical techniques to tap into this power and influence, engage and inspire others.

The best sellers are storytellers: they use stories to build fast rapport; establish credibility and demonstrate value.

Shawn Callahan, founder of Anecdote - the world's largest company on business storytelling - will teach you in this keynote speech how to expand the number of sellers who can effectively tell the story of your products and services and close more sales faster.

How does story help strategies stick? Employees can only act strategically if they really know the company’s strategy. They need to have it in their heads.

Stories are more memorable than facts alone, so we can get them into our heads. In fact, they’re at least seven times more memorable than facts. And stories can be read twice as fast as non-stories. Amazing really.

People are also more likely to share a story than a set of dot points. Stories spread – without the need for a PowerPoint deck.

One more thing about stories – you can tell the long version or the short version, depending on the setting. They’re flexible.

These are just some of the reasons why a story helps your strategy stick.