Cy Wakeman
NYT Bestselling Author | Founder, Reality-Based Leadership | Global Gurus #1 Leadership Guru (2021–2023) | NSA Certified Speaking Professional
Bestselling Author | Customer Experience & AI Expert | Professor, Vlerick Business School | Co-Founder, Nexxworks
Steven Van Belleghem is the world's leading voice on customer experience in the age of AI. A bestselling author, marketing professor, and serial entrepreneur, he has delivered over 1,000 keynotes in 40+ countries, helping executives rethink how technology and empathy combine to build unbreakable customer loyalty. Organizations book Van Belleghem to gain a clear, energizing roadmap for customer-centric transformation.
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Customer experience speaker Steven Van Belleghem is one of the world’s most sought-after voices on the future of customer relationships, digital transformation, and the intersection of artificial intelligence with human-centered business. With over 1,000 keynote presentations delivered across more than 40 countries, he brings unmatched energy and insight to every stage.
Van Belleghem is a marketing professor at Vlerick Business School and guest lecturer at London Business School. As an entrepreneur, he co-founded Nexxworks, a global inspiration agency, and Snackbytes, a content creation company. He also serves as an investor in AI scale-up Hello Customer and digital agency Intracto, and sits on the board of Plan International.
Steven is the author of multiple international bestsellers, including The Conversation Manager, When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and A Diamond in the Rough, which Forbes named its number-one must-read business book. His work has been translated into seven languages and has sold over 150,000 copies worldwide. His ideas regularly appear in Forbes, The Wall Street Journal, The New York Times, and The Guardian.
At the heart of Van Belleghem’s philosophy is the conviction that companies thrive when they treat customers as genuine long-term partners. He argues that winning lasting loyalty requires a powerful combination of emerging technology, empathic human connection, long-term thinking, and social responsibility — a vision that resonates with executives navigating an era defined by AI-driven transformation.
As a speaker, Steven Van Belleghem captivates audiences with a storytelling style that blends cutting-edge technology trends with practical customer strategy. His presentations equip leaders with the mindset and tools to build organizations that earn lasting customer trust in a rapidly evolving digital landscape.
The customer experience landscape is undergoing a fundamental shift. While technology — from AI to quantum computing to robotics — continues to raise baseline expectations, ease of use alone is no longer enough to differentiate a brand. In this keynote, Steven Van Belleghem outlines a three-part framework for building a customer proposition that competitors cannot match. First, companies must automate and create seamless, invisible interfaces. Second, they must become active partners in their customers' life journeys — helping dreams come true and removing everyday obstacles. Third, they must tackle real-world challenges alongside their customers, from climate to healthcare to mobility. The combination of automation, life partnership, and shared purpose creates a value proposition that customers simply cannot refuse.
The third wave of digitalization — powered by artificial intelligence, bots, and automation — promises customers faster-than-real-time service, hyper-personalized offerings, and the most seamless interfaces ever created. But technology alone does not win hearts. In this keynote, Steven Van Belleghem explores how organizations can harness these powerful new tools while maintaining the human connection that builds genuine loyalty. He outlines practical investment strategies for achieving the perfect customer experience, discusses how to leverage data to improve every touchpoint, and reveals how to fight the digital commodity trap. Leaders leave with a clear roadmap for augmenting both customer and employee intelligence in an AI-driven world.
Digital transformation is not optional — it is the minimum requirement for survival. Yet a successful digital strategy alone is not enough. As self-service, big data, and automation reshape every interaction, companies must also transform their customer relationships on a profoundly human level. This presentation explores the delicate balance between technology and human connection in modern customer strategy. Steven Van Belleghem examines how to determine where machines should lead and where human empathy must prevail, how to use the power of human-to-human connection for maximum impact, and how to integrate online and offline experiences into a cohesive customer journey. Attendees gain a clear vision of what the future of customer relationships looks like — and how to lead the transformation.
Artificial intelligence is still in the early stages of a transformative curve that will fundamentally change how we live and work. The key question for every organization is: what happens when always-on AI agents become each customer's primary interface with the world? In this forward-looking keynote, Steven Van Belleghem explores the scenarios that will reshape branding, go-to-market strategies, and innovation. He examines how AI-powered personal assistants will transform daily life, how shifting customer behaviors will disrupt established business models, and what leaders must do now to prepare. This presentation offers executives a thought-provoking journey into the near future of customer experience.
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