Tien Tzuo

Founder and CEO, Zuora; Best Selling Author of "Subscribed"; Former CSO of Salesforce

Speaker Fee Range: Please inquire for fees

Travels From: California, USA

Tien Tzuo is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

Marketing Speaker Tien Tzuo
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    Tien Tzuo

    Founder and CEO, Zuora; Best Selling Author of "Subscribed"; Former CSO of Salesforce

    Speaker Fee Range: Please inquire for fees

    Travels From: California, USA

    Tien Tzuo is available for virtual keynotes and webinars. Please complete the form or contact one of our agents to inquire about the fees for virtual engagements. Please note: the fee range listed above is for in-person engagements.

    BOOK Tien Tzuo AS A SPEAKER

    Tien Tzuo is a top marketing keynote speaker, the CEO and founder of Zuora (NYSE: ZUO), former CSO of Salesforce, and chief evangelist of the subscription economy. In 2007, before consumers regularly subscribed to streaming services for music and movies, Tzuo evangelized the shift away from product models to subscription-based business models, coining the phrase “Subscription Economy.”

    Tien Tzuo Speaker Biography

    In an effort to empower this new economy, Tzuo spent his years at Zuora building an award-winning subscription management platform capable of powering any subscription business. The story of his vision can be found in his book SUBSCRIBED: Why the Subscription Model Will Be ‘Your Company’s Future — and What to Do About It.

    Before Zuora, Tzuo was one of the ‘original forces’ at Salesforce, joining as employee number 11 in 1999. He held a variety of executive roles, including chief marketing officer (CMO) and chief strategy officer (CSO). He personally oversaw the vision, direction, and design of the first 17 releases of salesforce.com’s award-winning product line, including the launch of salesforce.com and the AppExchange. In 2004, Tien was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine.

    Tzuo holds a BS in electrical engineering from Cornell and an MBA from the Stanford Graduate School of Business.

    Tien Tzuo Keynote Topics

    We’re at a pivotal moment in business history, one not seen since the Industrial Revolution: the end of product ownership as we know it. Now we subscribe to services. And not just streaming services like Netflix and Spotify—even industrial firms like Ford and Caterpillar and retailers like Walmart provide subscription services. So how can your business survive and thrive in the new economy?

    In this riveting talk, Tien Tzuo shares tales from the trenches to show how your company can prosper. You’ll learn what companies like Ford, Adobe, EA, and The New York Times wish they had known about embracing the subscription business model and how subscription businesses are growing revenues up to nine times faster than S&P company revenues.

    How do you build a billion-dollar business? Lots of people think that success is a linear path. But while working at Salesforce from 1999 to 2007, and growing his own company Zuora through Series A to IPO, Tien Tzuo learned the path to a billion was not a single path, but rather a series of journeys with lots of switchbacks. At each turn, his company was completely changing directions. At each new phase, the company practically became a new organization. And the things that made it successful in the last stage sometimes turned out to be the very things holding it back from succeeding in the next one. If you want to grow, you have to throw out the rules, bring out a clean sheet of paper, and redesign the company. But how do you know when to make a change? In this talk, Tien Tzuo, CEO and founder of Zuora, will share the phases that define the climb to a billion and what you need to work on in each phase.

    Subscriptions are exploding because billions of digital consumers are increasingly favoring access over ownership, but most Fortune 500 companies are built to sell products. If you’re not shifting to this business model now, chances are in a few years you might not have any business left to shift.

    Shifting from selling products to selling services can be hard. Marketing is irate because they lose their big launch day. Development is having kittens because they’ve lost their entire production schedule. And finance is not exactly overjoyed at the imminent prospect of seeing their quarterly revenue numbers tank. So, how do you do it? In this must-hear talk, Tien Tzuo shows how your company can make the switch with as little pain as possible.

    Thanks to almost a decade of applied sensors and connectivity, US manufacturing is the “old man” who is about to wake up in a new body. IoT is turning from theory into reality (there are now real business models with very real profits), which means manufacturing could be about to experience the same remarkable run of growth that the technology industry enjoyed after the dot-com boom.

    By 2030, IoT is projected to explode into a sector that will be roughly the size of the current economy of China, or around $14 trillion. Because data collected from IoT connected field assets or home devices allows you to rediscover your customer, it lets you learn what they really want. In this talk, Tien Tzuo will show how the only true competitive advantage is your relationship with and knowledge of your customers and how to monetize these services by a subscription business model.

    As consumers, we love this new digital world. But for the companies we run, the implications can be disruptive. Since 2000, over half of the Fortune 500 companies have disappeared. Vanished, as a result of mergers, acquisitions or bankruptcies. In 1955, the life expectancy of a Fortune 500 was 75 years. But if you are a Fortune 500 company today? Well, you have fifteen years left to live.

    Why is this happening? Because in this new digital world, the old business model of shipping products is no longer working. What is the path forward for growth? Reimagining what your company sells, and deliver it as a service with a customer-first approach.

    In this talk, Tien Tzuo, CEO and founder of Zuora, will share what his recipe for transforming a business through four dimensions – Strategy, Culture, Process, and Systems – to spark new recurring revenue growth. He was Salesforce’s 11th employee and for the last 10 years has helped companies from GE, IBM, Caterpillar and Ford succeed amongst digital disruption.

    Tien Tzuo Speaking Videos

    Tien Tzuo "Why the subscription model is the future"
    Measuring the Subscription Economy with Zuora's Tien Tzuo

    FAQs on Booking Tien Tzuo

    How to book Tien Tzuo as a keynote speaker?

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    How much is Tien Tzuo speaking fee?

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    How can I contact Tien Tzuo?

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