Marketing Speaker Tien Tzuo

Tien Tzuo

Founder & CEO, Zuora. Best Selling Author of "Subscribed". Former CSO of Salesforce

Founder of Zuora, a company that aims at powering businesses’ future with the subscription model. Speaker Tien Tzuo is a pioneer of the Subscription Economy. Organizations book Tien Tzuo to learn about the subscription economy, how to build a billion dollar empire, using the right business model, the fall and rise of manufacturing, and how to make your company thrive during this digital disruption.

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    Tien Tzuo biography

    Marketing speaker Tien Tzuo is the founder, CEO, and chairman of Zuora, a company that aims at powering businesses’ future with the subscription model. Tien illustrated his subscription model vision in his book Subscribed. In the book, he explains that businesses opting for the subscription model will prosper. Tien also lays out the steps to implementing the model.

    Speaker Tien Tzuo is a pioneer of the Subscription Economy. In fact, he was on the cover of Forbes AI. Furthermore he appeared in articles by Fortune, Forbes, and the Wall Street Journal. Moreover, Mad Money, CNBC, and Sky TV interviewed him live. 

    In 2016, Tzuo gained the title of Entrepreneur of the Year. Two years later he was named CEO of the Year. He is also a bestselling author for his book Subscribed.  Tzuo has delivered several important speeches, as well as mentoring successful people such as Andre Iguodala. Prior to founding Zuora, Tien Tzuo was one of the first to join Salesforce in 1999.

    Over time, Tzuo progressed within the company, serving as CMO and CSO. In fact, he played a crucial part in the vision, design, and direction of Salesforce’s first 17 product releases. In 2004, BusinessWeek Magazine named Tzuo CMO of the Year Finalist.

    With regard to education, Tien Tzuo studied electrical engineering both at Cornell and the Stanford Graduate School of Business.

    Tien Tzuo Speaking Videos

    Tien Tzuo "Why the subscription model is the future"
    Measuring the Subscription Economy with Zuora's Tien Tzuo

    Tien Tzuo Keynote Topics

    We’re at a pivotal moment in business history, one not seen since the Industrial Revolution: the end of product ownership as we know it. Now we subscribe to services. And not just streaming services like Netflix and Spotify—even industrial firms like Ford and Caterpillar and retailers like Walmart provide subscription services. So how can your business survive and thrive in the new economy?

    In this riveting talk, Tien Tzuo shares tales from the trenches to show how your company can prosper. You’ll learn what companies like Ford, Adobe, EA, and The New York Times wish they had known about embracing the subscription business model and how subscription businesses are growing revenues up to nine times faster than S&P company revenues.

    How do you build a billion-dollar business? Lots of people think that success is a linear path. But while working at Salesforce from 1999 to 2007, and growing his own company Zuora through Series A to IPO, Tien Tzuo learned the path to a billion was not a single path, but rather a series of journeys with lots of switchbacks. At each turn, his company was completely changing directions. At each new phase, the company practically became a new organization. And the things that made it successful in the last stage sometimes turned out to be the very things holding it back from succeeding in the next one. If you want to grow, you have to throw out the rules, bring out a clean sheet of paper, and redesign the company. But how do you know when to make a change? In this talk, Tien Tzuo, CEO and founder of Zuora, will share the phases that define the climb to a billion and what you need to work on in each phase.

    Subscriptions are exploding because billions of digital consumers are increasingly favoring access over ownership, but most Fortune 500 companies are built to sell products. If you’re not shifting to this business model now, chances are in a few years you might not have any business left to shift.

    Shifting from selling products to selling services can be hard. Marketing is irate because they lose their big launch day. Development is having kittens because they’ve lost their entire production schedule. And finance is not exactly overjoyed at the imminent prospect of seeing their quarterly revenue numbers tank. So, how do you do it? In this must-hear talk, Tien Tzuo shows how your company can make the switch with as little pain as possible.

    Thanks to almost a decade of applied sensors and connectivity, US manufacturing is the “old man” who is about to wake up in a new body. IoT is turning from theory into reality (there are now real business models with very real profits), which means manufacturing could be about to experience the same remarkable run of growth that the technology industry enjoyed after the dot-com boom.

    By 2030, IoT is projected to explode into a sector that will be roughly the size of the current economy of China, or around $14 trillion. Because data collected from IoT connected field assets or home devices allows you to rediscover your customer, it lets you learn what they really want. In this talk, Tien Tzuo will show how the only true competitive advantage is your relationship with and knowledge of your customers and how to monetize these services by a subscription business model.

    As consumers, we love this new digital world. But for the companies we run, the implications can be disruptive. Since 2000, over half of the Fortune 500 companies have disappeared. Vanished, as a result of mergers, acquisitions or bankruptcies. In 1955, the life expectancy of a Fortune 500 was 75 years. But if you are a Fortune 500 company today? Well, you have fifteen years left to live.

    Why is this happening? Because in this new digital world, the old business model of shipping products is no longer working. What is the path forward for growth? Reimagining what your company sells, and deliver it as a service with a customer-first approach.

    In this talk, Tien Tzuo, CEO and founder of Zuora, will share what his recipe for transforming a business through four dimensions – Strategy, Culture, Process, and Systems – to spark new recurring revenue growth. He was Salesforce’s 11th employee and for the last 10 years has helped companies from GE, IBM, Caterpillar and Ford succeed amongst digital disruption.

    FAQs on Booking Tien Tzuo

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