Joshua Angrist
2021 Nobel Laureate in Economic Sciences | Ford Professor of Economics, MIT | Econometrics & Causal Inference
Legendary Skateboarder & World Champion | Entrepreneur | Founder, The Skatepark Project | NYT Bestselling Author | 16x X Games Medalist
Tony Hawk is the most recognized action sports figure in the world and one of sport's greatest crossover entrepreneurs. The first skateboarder to land a 900, 12-time world champion, and the face of a billion-dollar video game franchise, he built a business empire from a subculture that most of the world had written off. His keynotes draw on a lifetime of reinvention, brand-building, and giving back.
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Tony Hawk is the most recognized action sports figure in the world. Born in San Diego in 1968, he received a skateboard from his older brother at age nine and turned professional at 14. By 16 he was widely regarded as the best skateboarder on earth. He went on to become world champion 12 consecutive years, collect 16 X Games medals, and in 1999 land the 900 — two and a half aerial rotations — a trick considered impossible for the prior decade and one of the most celebrated single moments in sports history. He landed it on his final attempt of the night, well past the competition’s allotted time, on national television, surrounded by his peers. It has never been attempted by most professional skateboarders since.
As an action sports speaker, Tony Hawk is as significant a figure in entrepreneurship as he is in sport. When skateboarding’s popularity collapsed in the late 1980s, he refinanced his home to co-found Birdhouse Skateboards, which grew into one of the most respected skateboard companies in the world. In 1999, he partnered with Activision to create Tony Hawk’s Pro Skater, which became one of the bestselling video game franchises in history, generating nearly two billion dollars in sales and introducing skateboarding to an audience that had never set foot on a board. The latest installment, Tony Hawk’s Pro Skater 3+4, launched in July 2025. Beyond gaming, the Tony Hawk brand expanded to include Hawk Clothing, the Tony Hawk Signature Series of sporting goods and toys, and 900 Films, his production company, which partnered with Google in 2012 to launch the RIDE Channel, the largest skateboarding destination on YouTube.
In 2022, HBO premiered Tony Hawk: Until the Wheels Fall Off, directed by Sam Jones, a critically acclaimed documentary exploring his career and inner life with a candor that surprised even his longest-standing fans.
Hawk’s most enduring contribution may be off the board. In 2002, he founded what is now called The Skatepark Project (formerly the Tony Hawk Foundation), a nonprofit dedicated to building public skateparks in underserved communities across the United States. The organization has awarded more than $13 million in grants to over 660 skatepark projects in all 50 states, serving millions of young people annually. In 2021, he also founded Tony Hawk’s Vert Alert, an annual professional vert skateboarding competition that has become the premier event in a discipline he has spent years working to sustain and grow.
Hawk is the author of two books: his New York Times bestselling autobiography HAWK: Occupation: Skateboarder, and How Did I Get Here? The Ascent of an Unlikely CEO, which chronicles the business journey behind the brand. As a speaker, Tony Hawk brings an authenticity and a story arc that no career in conventional business can replicate: decades of navigating boom and bust cycles, building a global brand from a niche subculture, and finding meaning in the sport long after the money and the fame arrived. Contact Aurum Speakers Bureau to book Tony Hawk for your next event.
When skateboarding collapsed as a commercial category in the late 1980s, Tony Hawk did not pivot. He refinanced his house, doubled down on the sport, and built a company. In this keynote, he traces the business arc of the Tony Hawk brand from those early years of financial uncertainty through Birdhouse, the video game franchise, the clothing line, the production company, and the philanthropy, using his own story as a lens for exploring the principles of brand authenticity, long-term thinking, and what it means to build a business around something you actually believe in rather than something the market told you was safe. One of the most compelling entrepreneurial origin stories available on the keynote circuit, delivered by someone who lived every chapter of it.
Tony Hawk spent ten years attempting the 900 before he landed it. In that time, he fell more times than he can count, watched younger athletes rise past him, and was told by more than one coach that it could not be done. In this keynote, he uses that pursuit as a framework for exploring how resilience actually works in practice: not as a motivational abstraction but as a specific set of decisions made over years about what to hold onto, what to let go of, and when to act. He draws on his own biography across sport, business, and philanthropy to challenge audiences to think differently about the relationship between patience, preparation, and the moments that define a career.
Tony Hawk was building an audience before social media existed and has been a pioneer on every platform it has produced. With millions of followers across Instagram, YouTube, and X, he has navigated the transition from niche icon to mainstream celebrity to self-aware cultural institution with a consistency of voice and values that few personal brands in any industry can match. In this keynote, he examines what authentic brand-building actually looks like over decades: how to stay relevant without losing what made you distinctive, how to engage a community rather than just broadcast to it, and what the principles of the skateboarding subculture — its ethos of progression, inclusion, and creative freedom — can teach any organization trying to build a brand that people genuinely care about.
The Skatepark Project has awarded more than $13 million to build skateparks in low-income communities across all 50 US states, serving millions of young people every year. In this keynote, Hawk talks about the motivation behind the foundation, what he has learned from two decades of philanthropy about what actually changes lives, and why building a safe public space for young people to fail, learn, and grow in community turns out to be one of the most powerful investments an organization or individual can make. A keynote for audiences with an interest in corporate social responsibility, community investment, and what it looks like when a business legacy is measured in more than revenue.
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