2018 Nobel Prize in Economic Sciences
Zev Siegl took a bad cup of coffee and turned it into a juggernaut. One of the co-founders of Starbucks Coffee Company, Siegl is now a celebrated business consultant and keynote speaker for events with an entrepreneurial bent. Audiences can expect an entertaining, insightful presentation reminding them that the next big thing is closer than they might think.
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Entrepreneur and business speaker Zev Siegl is the co-founder of Starbuck’s, one of the world’s most recognized brands. A popular keynote speaker, Zev Siegl brings a lifetime of insight and success to audiences around the world. Zev has also given virtual talks for large audiences of more than 10,000 attendees.
Siegl’s business career is an inspiring lesson in noticing opportunity and pursuing it with determination and resourcefulness. In the early 1970s, Siegl and two friends finished off their weekly lunch together with a round of espresso. The drinks were terrible, but they inspired a powerful idea. The three decided then and there to bring a good cup of coffee to their town of Seattle. By March of 1971, the group opened the first Starbucks Coffee Company location.
Based in Seattle’s historic Pike Place Market, Starbucks at first sold only coffee beans, roasted on site. With Siegl—the company’s only paid employee—at the helm, Starbucks built on its initial success. By the time Siegl left the company in 1980, it had opened its first wave of Seattle-area shops and was poised to conquer the world.
Zev Siegl then launched a successful career as an entrepreneur, founding several successful companies. At first, he focused on the coffee industry, bringing premium coffee to Washington DC and high-end coffee grinders to supermarkets.
Other entrepreneurs began to seek his advice, leading him to start his own consulting at zevsiegl.com. Nowadays, speaker Zev Siegl advises small businesses and aspiring entrepreneurs on everything from financing to forecasting to M&A. He also served as Lead Advisor of the Small Business Development Centre for Southwest King County (Seattle) from 2004 to 2012. In that capacity, he personally advised more than 500 small businesses.
Zev Siegl is exclusively represented for all his speaking engagements by Aurum Speakers Bureau.
The start-up story of what is now the world’s largest gourmet coffee company is an amazing one, packed with insights for all companies and entrepreneurs. Co-Founder Zev Siegl reveals in words and photographs the key lessons from Starbucks as a local success in Seattle that became the foundation for the totally disruptive global expansion we know today.
For its first store in Seattle in 1971, Starbucks three founders used highly effective market positioning, perfect customer service and aggressive promotion strategies. Co-Founder Zev Siegl reveals in words and photographs the secrets behind one of the world’s most memorable and easily recognizable brands as he tells the story of Starbucks’ original marketing and how it set the stage for a global success.
Hiring the right people is no easy task, but it is crucial to sign up top talent to ensure your company’s long-term success. Was the team the started Starbucks special? They were! Learn from Co-Founder Zev Siegl about the six men and women who in 1971 built the Seattle success that eventually conquered the world. Your audience discovers that it pays to have the right partners as well as hiring and retaining the right employees to grow your business.
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