Pep Guardiola
Most Decorated Football Manager of His Generation | 40 Career Trophies | Manchester City, Barcelona & Bayern Munich
Best-Selling Author of Predictably Irrational & Misbelief | James B. Duke Professor of Psychology & Behavioral Economics, Duke University | Co-Founder, Irrational Capital
Speaker Dan Ariely is one of the world's leading behavioral economists, blending decades of Duke research with bestsellers like Predictably Irrational and Misbelief. He helps senior leaders understand why people make irrational choices about money, work, and trust, then turns that insight into behavioral strategies for better decisions. Audiences leave with practical tools to motivate teams, strengthen cultures, and influence behavior at scale.
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Speaker Dan Ariely is one of the world’s most influential behavioral economists and the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he is also a founding member of the Center for Advanced Hindsight. His research investigates the predictable ways human beings act irrationally, from financial choices to honesty, motivation, and trust. By translating complex science into clear, actionable insight, Ariely has built a global reputation for helping organizations understand the hidden forces that drive real human decisions.
Ariely’s path into behavioral economics began with a personal experience. At 18, while serving in the Israeli army, he suffered severe burns over 70% of his body in a magnesium flare explosion. During a three-year recovery, he observed how patients and clinicians made consistently irrational choices about pain, treatment, and risk. That observation became the seed of a career dedicated to studying why people so often deviate from rational models, and what we can do about it.
He is the author of several international bestsellers, including Predictably Irrational, The (Honest) Truth About Dishonesty, Payoff, Dollars and Sense, Irrationally Yours, and Misbelief, which examines how rational people come to embrace conspiracy theories and false narratives. His ideas have been translated into more than thirty languages and inspired the NBC drama The Irrational, loosely based on his life and research.
Beyond academia, Ariely co-founded Irrational Capital, an investment research firm that quantifies the link between company culture and equity performance through its proprietary Human Capital Factor. He has presented at TED, the World Economic Forum, and major industry summits, and his work routinely shapes how senior leaders think about workforce engagement, ethical decision-making, and consumer behavior.
As a speaker, Dan Ariely turns rigorous experiments into memorable stories that change how audiences think about money, motivation, and misbelief. He is among the most sought-after psychology speakers for senior executives, finance leaders, and innovation teams looking to apply behavioral science to real-world challenges.
Drawing on years of lab research, company partnerships, and global market studies, Dan Ariely shows why human capital remains the most underestimated asset on the balance sheet. He unpacks what truly motivates employees beyond compensation, how culture quietly compounds into performance, and where leaders are leaving engagement on the table. Audiences leave with measurable ways to lift workplace satisfaction, retention, and output.
Misinformation is not simply a failure of facts but a psychological response to uncertainty, identity, and unmet emotional needs. In this session, Dan walks audiences through what he calls the funnel of misbelief, the stages by which thoughtful people drift toward conspiracy theories and false narratives. He shares early-stage interventions leaders, communicators, and policymakers can use to slow that spread.
Even financially literate people make consistently poor choices about money. Dan exposes the cognitive shortcuts, payment friction effects, and emotional triggers that distort spending and saving behavior. He gives audiences a clear set of behavioral nudges and design principles to help themselves, their customers, and their teams make smarter financial decisions.
Most strategic plans assume people will act rationally. They almost never do. Dan brings audiences inside the predictable patterns of irrationality that shape behavior at work, in markets, and in everyday life. The result is a practical playbook for designing products, policies, and communications that work with human nature rather than against it.
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